Using Your eBook as Advertising Space
Have you ever thought of using the eBooks you’ve created for more than just revenue stream? With a little creativity you can use your eBooks to generate you multiple streams of income
One strategy of how you can do this is selling advertising space within the eBooks that you are developing.
Example. There’s an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?
It may sound like a simple question and answer, but that is the question I want all of you to ask yourself. What kind of businesses would be interested in getting in front of the people you will be attracting? This should be one of those creative questions you constantly ask yourself.
One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?
Once you start asking yourself this question all different businesses will come to mind. You may think of some of your competitors. You will also start to think of complimentary businesses who will want to provide their services and products to the particular market you’re marketing to by purchasing ad space in your eBook.
It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.
You could create eBooks to add value to your current customers. Here’s a good example. I have a great list. I do not have a big email list. I have a great relationship with the people on my email list.
I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.
Finding win-win strategies to add value to you and vise-versa is something I can always looking for so that my relationship with you and my list only gets stronger.
If you know exactly what your target market is looking for, or needs help with, or they’re seeking a certain solution for something, and then you provide an eBook that outlines the step by step procedures to solve their particular issues, that is of great value. You’re adding to the relationship by creating and compiling an eBook and giving it to your current customers. I want you to constantly think about that.
If you go into any business with that mindset, combined with a little creativity, you will quickly see all kinds of hidden opportunities for profit.
May ideas come to you when you need them most.
Filed under: Marketing