Successful Trade show guild
Selecting the proper trade show can be a challenge. The best way to make sure you choose the right trade show is to speak with colleagues who have attended the show before. Another way is to attend one of the earlier shows you are thinking of attending. Review it for yourself.
Promotional material as well as brochures from show management will offer discounts for early enrollment. Do read this material and try to take advantage of this. If you are given the opportunity in selecting your booth location try your best to get a location near a large corporate booth, this way you can benefit from high traffic that flow from this booth
After you have determined your booth location, sometime later you will receive your booth service kit. This will have information about ordering material, labor and many other services. Most services like electrical and items dealing direct with the conference will be in this kit. Most of this can be very overwhelming for someone that is not use to doing this. Most exhibit companies can assist your with this part.
In making a decision on your trade show display, I would suggest going the route of a custom trade show booth. This can be expensive however the alternative to this is renting a custom trade show booth. This helps in giving your company a custom looking trade show booth at a fraction of the cost.
Budget, Budget budget, I cannot stress this enough. Consider all expenses transportation, room and board, exhibit booth, transportation and last your trade show booth. Make sure your budget is realistic
Always supply a press release of product or services your company supply. Make sure and arrange for a meeting with the show press rep. The more people know about your product the more booth traffic
Always arrange to have a great giveaway. These giveaways help the attendee remember your company. Make sure that your company name is printed somewhere on the giveaway. Do not give away random or generic product give away. If you supply computer service a mouse pad would be great with your name company name on it. I do have some of my clients giveaways from 5 years ago still hanging around. They keep your company name in the public eye.
Staff your booth to with knowledgeable employees or personnel. They should be very friendly and outgoing. Try to avoid sitting and make sure you have a proper schedule of who will be manning the booth at what time and what date
Filed under: Marketing