Conversion Rate Improvements Using 4 Webdesign Tips
Make your webdesign extra successful by learning some very effective tricks to improve your conversion rates.
Your first task is to create a navigation system for your website that is easy to understand and consistent.
Amazon.com uses tabs. That is not necessary, as basic underlined text is equally effective. The concept to remember is you need to be intuitive as to what your customers expect from your site and make sure to provide this in a simple format.
Say you are creating a web site that sells ink for printers. A customer visiting such a site would only be interested in finding the ink that is used with their printer. A good navigation system should be designed so that visitorrs can find the brand and model of their printer and the ink cartrigde used with their printer quickly and easily.
The navigation system should not be extravagant. Vertical or horizontal formats for basic text links are very effective, as are buttons, or organized tabs.
Your website should be capable of sending a message without reading any text, through its design and feel, though this area is open to interpretation and more of an art than a science.
One thing to keep in mind with creating the feel of your website is successful sites convery their purpose. So CBS.com should convey NEWS and Disney.com should convey FUN. You may triple your conversion rates by creating the correct feel for your website.
In the same manner that many government buildings appear to be cold and institutional because of the function they perform you must be sure that your websites theme can be recognized right away from the design and layout.
Just as adding a tiny amount of the wrong spice can ruin a recipe there are many small flaws that can spoil a professional design.
The following are errors made in webdesign and suggested ways to fix them in order to raise conversion rates:
a) Hide the site stats counter. Unless, that is, your site is so popular you want to show the world.
You may want to show how popular your site is, but this may make you look outdated, and may have a contradictory effect.
b) Make sure text prints out well, or create a printable version of long text for readers who prefer the printed page to the computer screen.
c) Your webdesign should be ‘scannable’.
Use bold, italics, underlining, and colored print to emphasize the important points that will attract readers. Many readers will scan the page before commiting their time to reading the whole thing. Make sure they decide to do that.
d) Visitors to your website will first tee the ‘topfold’ of your Homepage before scrolling down. Be sure not to make your header graphics too large or they may take away from the ‘topfold.’ Also, header graphics or company logos that are too large will leave you with less room for the all important text of your site where the major part of your message is contained.
Go out and make your conversion rates skyrocket now, just by applying these webdesign tips.
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