Yvonne Chihak: 3 Steps To Boost Your “Ezine Solo Ad
When you send an ezine solo ad via a well researched ezine, you get very high quality targeted leads. Ezines tend to be targeted because their lists are made up of people who requested information on the ezine’s content. No matter your niche, you can find an ezine targeting that market.
Don’t jump right into the boat just yet. Follow the steps below to maximize your ezine solo ad benefits:
1. Make sure you have a capture page before you send out your ezine solo ad. I see a lot of solo ads where marketers send people directly to their company replicated sites after they click the link in the ezine solo ad email. This is nuts. You should have a lead capture page set up to capture the information of the people who click on your link so that you can continue to market to them.
You know that most people won’t buy the first time. So if you don’t have a way to get their name and email and to continue to remind them of your opportunity or product, you lose them forever and just wasted time and money. Your “ezine solo ad” will be effective if you capture names and emails using a lead capture page.
2. Be sure to research which ever ezine directories you’re considering for your ezine solo ad. You’ll find that some of the owners are not to be trusted at all while others are really good to work with. If you can, get some testimonials and follow up. Also enroll in the newsletter to see what their solo ads look like and to see your ezine solo ad when it is sent out.
Don’t forget to ask the ezine owner for a copy of your ezine solo ad and how it will look when it is sent out. When you get your copy, make any changes and let the owner know of the changes you made. Be sure to double check any links in the ezine solo ad.
3. Tracking is very important for your ezine solo ad. You can track clicks only or more extensively by using different types of trackers. Click audit is a system that tracks clicks and its free to use. Set up an account and use the link they give you in your ezine solo ad. It will show you how many people clicked your link in your ad.
Tools like adtrackz will give you more tracking abilities. By tracking, you’ll know if you should spend your ad budget on that particular ezine based on the number of click to opt in ratio for your ezine solo ad.
When you run a quality “ezine solo ad” through a laser targeted ezine list full of people who truly desire that newsletter, you will increase your business, make money and grow your own list.
Filed under: Advertising