Chiropractic Marketing has a New Face
Chiropractors have long been deficient when it comes to innovative marketing. Most fail to learn or apply the important lessons of business management when it comes to their practice. They have a great deal of technical knowledge, but lack common business sense. Times are changing, however, and those who are willing to open their minds to new ideas will see themselves pull ahead quickly from the pack. A slowing economy doesn’t need to be a threat when you have the tools to effectively market your business in today’s digital world.
Times have changed dramatically over the last 3 years and so has the communication dynamic. The learners will adapt and prosper while the learned will suffer severe economic consequences because of dinosaur ways of thinking. If you are one who looks to stay on the cutting-edge of new marketing and technology then you take action and establish a presence on social networks like Myspace, YouTube, and Facebook.
After three years of massive success, doctors have finally started calling to ask me about Web 2.0 and SEO marketing strategies. I was the first Chiropractor to bring social networking as a marketing tool to others in our profession, and many were shocked when I told them I was generating massive amounts of new clients from using Myspace, Facebook and YouTube.
Once word got out of my incredible success I had several well-known marketing consultants begging at my doorstep to tell them the strategies I was sharing with a select group of my fellow chiropractors. Some would even try to call from private numbers, but I would be able to deduce from their email or website that they were calling from consulting firms.
As I observed other chiropractors on these sites, I noticed that their first instinct was to spam other people with basic advertising. The problem with this, of course, is that people hate spam. Not only that but spamming is actually against the user agreement on most of these sites, and when you are caught, you’ll be booted off their network. The best thing to do is find a marketing mentor who is already skilled at navigating Web 2.0. Very few people do this, either because they already think they know it all, or because they really don’t understand how important it is.
It really comes down to trust and credibility in the long-run. Perception is everything and if you don’t appear normal while acting desperate, forget about “mining the gold” from Myspace, YouTube, Facebook, etc. Also, how much value are you providing your friends? What type of content are your providing? Does your profile make people want to stay longer on your page? These are all questions to consider when trying to utilize social media to indirectly promoted any product or service.
Video marketing on YouTube is the same way. You absolutely must provide a fortune in value for your audience or have content that makes people want to listen to you regularly. Begin to brainstorm today about what types of videos that you can make and how you will capture attention with the messages your provide.
The fun and profitability of social networking is unparalleled in the world of marketing. For those who understand how to use these sites, you will see immediate benefits from being a part of them. However, it is important to understand the ‘lay of the land’ and to have an experienced guide as you set out to conquer your own corner of the internet.
Filed under: Networks