Confidence Is The Key To Being An Awesome Auto Sales Professional
Are you considering working in the Auto Sales industry? In the following article I will give you a first hand recollection from my experience as a former auto sales professional. I find that taking constructive criticism from your fellow sales professionals will guide you in the right direction.
If you are good with sales, then this is definitely an ideal position for you. Most dealerships offer a base hourly rate, plus a commission bonus. Commissions can be anywhere from 15% to 25%, from my experience. The pay can be very nice indeed. Average sales persons make around 48k – 60k a year.
Training for the position involves learning each dealership’s particular methods. Personally, I was taught to go from either a wholesale or retail approach. Exceptional mathematics skills are a must in this industry. You must be able to quickly and efficiently compute basic math in your head. In most cases, if you have to stop and pull out a calculator, you will loose your momentum in the sales pitch.
You also need to have basic working knowledge of the brand of automobiles that you are offering. Most information about the options and features available on the model can be readily found at the dealership. Most offer literature on all makes and models they sell. Study these very closely if you have never paid much attention to vehicles. It will provide very useful research when consumers are asking questions.
A more powerful tool for negotiating is being NADA certified. To become NADA certified, you must pass the exam successfully. To help you succeed in doing this, you must complete 6 interactive training courses and also do 191 minutes of example video scenarios.
The final stage is to complete your exam. Carefully review all your notes and take any pre-exam tests to better prepare yourself. There are several preparation tools that you can find online. Take advantage of every possible tool that you can find. Every ounce of preparation you can use will only make you more powerful when it comes to test time.
Lastly, confidence is key. You must prepare yourself to the best of your ability. The more you feel you know your stuff, the more confident you will be when speaking with customers. And everyone knows that for a stranger to trust you, you must be confident and know what you are talking about. You will have approximately 3-5 days to prepare you for the full-on sales experience on average.
In summary, learn as much as possible about the particular make of vehicles you are going to be dealing, brush up on basic mathematical computations, get NADA certified, and exude an air of confidence that draws consumers to you as much as possible. These are the best tips that I can offer to anyone considering a position in this industry. You will be successful!
Filed under: Training