Attract Your Target Market with these Helpful Tips
Are you working yourself dizzy trying to build your mlm business, but feel like you?re getting nowhere with your prospects? Maybe it’s time to pause, take a breath and rethink your approach.
Stimulate your mind to begin working in the right direction by asking yourself the following three questions:
1. Who is my target group, and what are their needs?
2. What am I marketing?
3. How am I marketing this?
The answer to Question 1 really just involves some basics of human interaction. Everybody loves to feel understood. You’ll get a lot further with your target market if you understand what they’ve been through and what their needs are, but first, you must clearly establish who this target market is. Are they young women looking for the newest breakthrough in skin care that will help give them greater confidence? Are they those who have suffered with health problems and are seeking a new answer in nutrition? Or are they stay-at-home moms needing to earn money from home? Identify these things, and you can establish yourself as they answer they need.
Put yourself in their shoes and imagine. Why do they need the product or opportunity you offer? What products or business opportunities have they tried before and found disappointing? What might these prospects be feeling? What are their concerns for the future? This is called empathy. It works in relationships, and it works in business, because, simply put, business is just a magnification of the human relationship.
Never undervalue the role that emotions play in buying and selling. Don’t worry that it is unethical to appeal to emotions in marketing. It is simply realistic. Actions almost always follow emotions.
How did you answer Question 2? If you said, “I’m marketing my company’s products and business opportunity,” you need to shift your thinking. You actually need to be marketing your number one commodity, YOU!
There are 28.7-billion network marketers out there selling products and business opportunities.* What makes you different? Why should your target market go with you? You see, YOU are the key factor here.
Give your prospects a reason to link themselves to you. Show yourself to be a leader in your field by providing authoritative content. Make yourself available by including your contact information on your site and on the advertising you put on the net. Be quick to return emails and phone calls. Isn’t that the kind of sponsor you’d like to work with?
The next thing to consider as you reconfigure your marketing is, “How am I going to go about this?” That’s a topic for many articles, but I can give a few helpful hints right here.
Have you starting using the many free sources of advertising on the web? Many Network marketers have successfully used Squidoo, YouTube and many others to get their name, their face and their ideas out on the Internet. There are also good forms of paid advertising, like Yahoo Search Marketing and Google Adwords.
Articles are a great way to promote yourself and your business. As you’re writing, keep in mind the types of keywords your target audience might be typing into the search engine boxes and incorporate those words or phrases often into your text.
If article writing is not your cup of tea, outsource your writing projects using a service like Elance or Shelancers. (Yes, there are people out there who like to do the things you consider a drag.)
Disperse your content through the Internet using one of the many article directories available, like GoArticles, or EzinArticles.com.
Periodically reassess your approach to marketing, and use these tips to get qualified prospects calling YOU.
*Statistic from the Direct Selling Association.
Filed under: Business