Being Successful in Today’s Mortgage Market

by Brandan Hadlock, with Direct Mortgage

As a mortgage broker or loan officer, have you wanted to scream and pull out your hair? Market conditions have hit the industry hard and many have been affected in a painful and significant way. Like with many negative events, however, there are lessons we can learn to prepare for the future. And there are positive actions you can implement to improve your current situation.

What can you do right now?

1. Be wary of lenders who are discounting rates. Ask yourself — “Why are they so hungry for my business?” The lenders who are stable and are more likely to be around tomorrow are less likely to discount.

2. Stay up-to-date with which loan products are available and what their requirements are. Thanks to the continual changes in today’s marketplace this will require putting in extra time, but the time spent is an investment that could spell the difference between closing a loan and not closing it. Your lenders should have product guidelines available for your use, and might provide training on their loan programs.

3. Become aware of your self-talk and attitude. There are things we cannot change and things we can. If we cannot change something, being pessimistic and gloomy will not improve anything. On the other hand, a hopeful, happy attitude and positive self-talk can improve a situation. For one, you’ll feel better. Second, you’ll have less stress, which translates into a clearer mind and the ability to make better decisions. Third, your clients will feel your positive attitude and are more likely to do business with you than if you were pessimistic.

How can you prepare for the future?

1. Keep out of personal debt and make business debt as small as possible. Accelerate your mortgage payments so that you pay off your mortgage quickly. Purchase an automobile you can afford. Use a budget. Live within your means.

2. Build up a financial reserve. Having money saved up for emergencies both in your personal life and in your business brings peace of mind, helps you weather the storms, and gives you a better chance of surviving and making decisions based on the long-term consequences.

3. Make decisions with a long-term perspective. This includes maintaining your integrity, focusing on quality loans, and looking out for the best needs of your borrowers. A good reputation with both lenders and borrowers is priceless and will benefit you now and in the future.

In summary, look for quality lenders, stay educated on the market, and keep a positive attitude; keep debt at a minimum, create an emergency (or opportunity) fund, and make decisions based on long-term consequences. Following these steps can protect you against difficult times in the future and help you weather today’s storm.

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