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Embracing the unknown is one attribute creative thinkers and entrepreneurs share.

I had the fortunate ability to participate in a mastermind group Platinum and one of the members on there was Rick Raddatz. He shared something with us that really hit home to this point.

With Armand Morin and Alex Mandossian, Rick created a product called Audio Generator, which can be found at audiogenerator.com. The service they provide allows people to call into a number, which records your voice onto a file and then it is ready to be used on your website. Your voice can now be put up anywhere on the web, easily.

He said when he first had the idea for Audio Generator, it was actually a completely different service. It was actually to help married couples. When he presented the idea while talking to Dan Kennedy, Dan gave him some advice. Dan said to him, “It’s not as profitable in the mode that you’re trying to use it.”

With the advice from Dan Kennedy, Rick came to a crossroad about where to go next. Instead of focusing Audio Generator on helping married couples, Rick decided to try something new and use it as a marketing tool.

Embracing the unknown is the exciting part of the whole process. Rick was going to work in an industry he had no idea how to market in. He was unsure if this product would be successful. It was an area that was unknown, yet very exciting.

Doing something that seems risky and unknown rather than sticking to what comfortable can be choice of if you want to unleash your unlimited potential or stay mediocre with everyone else.

What are you going to do? Are you going to settle for the comfortable or are you going to try to take a chance and go where no one has gone before and embrace the unknown?

The difference between creative thinkers and the rest of the world is that creative thinkers are not afraid to explore the unknown.

Creative thinkers are made up of the people who will take the chance and present their new product or business, try an unique marketing strategy and even those who discover new countries. All of these people make the decision to embrace the unknown and explore it.

When a new piece of technology is created it is because the inventor believed there was a better solution to what was previously available.

You see, creative thinkers have this confidence, this quiet confidence in their abilities to generate ideas, no matter what problems or obstacles they face.

Having the confidence to generate ideas whenever necessary allows creative thinkers to not fear failure, well not as much as other people. Any problem or obstacle that may arise can be solved by their ability to generate ideas.

That quiet confidence enables them to tackle all kinds of new opportunities, to go into new territories, to develop products that have never been developed before, because they don’t worry about what could happen, their focus is on the potential of what could be.

Now, I want you to picture this. You are standing before two doors. Behind door number one is a road that has been traveled often. The road is well laid out with lots of road signs to point you in the right direction, it is fairly flat and doesn’t have a lot of twists and turns. This path looks like you’ll be guaranteed an easy journey. But even though this journey would be easy the destination ahead does not look very exciting to you.

Now, behind door number two is unknown. For you to reach the destination you will have to create your own road, use your ax to knock down the bush that is in the way. It may be rough in patches, but that is expected, because what you will receive at the end of your journey is the satisfaction of knowing you didn’t just follow another person’s road, but you created your own.

For the success of your business, your family, your future, you made the choice of making something happen instead of letting other people do it first.

When you choose door number two you are showing the world that yes, you are a person who is willing to take risks, you are a person who will put in a lot of effort for the great rewards to follow. Opening door number two allows you to differ yourself from everyone else, it open a door to success.

The decision remains up to you – what door will you choose?

Filed under: Business