How To Write Effective Google Adwords Ads
With Google AdWords, there are some ‘secret’ things that you can do to maximize your ROI.
The first thing you need to do is ensure you’re targeting the right audience with your ads. Make your ads as exclusive as possible, including the language they’re written in (it should be the same one your target audience speaks).
Another step to take is to really make sure that your keyword selection is as refined as possible. A trick to this is placing [brackets] around your keywords. When you do this, your ad will only come up on sites when the visitor has typed in the precise keyword search phrase that you have placed within those brackets.
If it does not appear word for word then your ad does not show up. This way you prevent having to pay a lot of money in commissions for mere browsers to your website. You only want targeted traffic at your site.
You should always have more than one ad running, performing a split test to see which one gets the best results. Once you know which one gets the best clickthrough and conversion rate, remove the lower producing one and replace it with yet another variation. Always be testing.
Once you get your clickthrough working well, you also need to ensure you’re tracking your ROI (Return On Investment) for each ad. Adwords doesn’t do this for you, but you can integrate it with Google Analytics, which will.
It only tracks clickthrough rates for you. You can get a special code to attach to your ads to track the actual purchases made through that ad’s being clicked.
Always include your keyword in the title and description when writing your ads. If the keyword that is searched for is in the ad itself, Google highlights it which can make your ad stand out from the rest of them.
Filed under: PPC Advertising