Why People Aren’t Buying Your Affiliate Products
Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer one of those questions on affiliate marketing.
Question:
I am promoting an affiliate product and have been able to refer people through my link, but no one has bought yet. What am I doing wrong?
Here is the answer:
Conversions for any product will always depend on a variety of things such as the copy of the salesletter, the way the product is positioned as well as things like bonuses, guarantees and the call to action.
Knowing the multiple variables that affect conversion rates it is also important to know that it often takes 25 or more clicks of any one product in order to generate sales. The number of sales made will be greatly influenced by the type of traffic being sent there.
Take this for example, if 40 cat lovers clicked a link for a dog training website, it is highly unlikely that there would be many sales. My biggest piece of advice for affiliates is to really focus on the type and quality of traffic that you are sending through your links.
Think about what the target market is for the product and make sure you are promoting to people within that market. Next, think about what would really get that market excited or interested and make sure you position the product so it does that.
* Think about their biggest challenges? Frustrations?
* What are their desires?
* Think about what your market wants? (ex. free time, more money, more influence etc.)
Answering these types of questions will really get you in the mind of the people you want to be promoting to. Assuming that you are promoting to people that are somewhat targeted for the type of product you are offering, answering these questions will help you position the product better. As a result the traffic that you send will be much more targeted.
Finally, it’s important to note that it typically takes at least 100-200 clicks (if not more) to any one product before you can drill deeper to find any significant problem with the actual promotion. This number of clicks will give the proper amount of data that you’ll need in order to make a sound judgment.
The first thing you want to start with is making sure you are promoting to the appropriate target market for the product you are offering. The next step would be to focus on how you are positioning that product to them.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
Filed under: Marketing