Does This Shock You? — There Is No “Shocking Truth
“The Shocking Truth!” How many times have you seen that in your Google search for the perfect home business? Have you read any? I have read a few hundred, and I can unequivocally state that there really are no “shocking truths.”
Generally, it works like this. You are minding your own business, Googling away for things like, “best online business,” “make money online,” or “home based business.” You see opportunity after opportunity, promising the most for the least. One catches your eye. Let’s call it “The Best Business Ever!” You do some further searches, and The Best Business Ever is starting to look great also. Then, it hits you. Right there, in the number one ppc slot on the right, you see the headline “The Shocking Truth About The Best Business Ever.” To make sure you don’t jump into anything prematurely, you decide you had better find out what this shocking truth is. You click on the link, and here is what you find:
“The Best Business Ever” may work for some people, but it won’t work for you. You need to look at “Better Than The Best Business Ever!” On and on it goes about Better Than The Best Business Ever. Nothing more is said about The Best Business Ever. It turns out the shocking truth is that it may work for some people, but it won’t for you. Wow, you think. You then start checking out Better Than The Best Business Ever, and (SHOCK!) there in the paid ads you see it again, except this time it says, “The Shocking Truth About Better Than The Best Business Ever!”
Another tactic you will see frequently is the “Why I Didn’t Join” approach. “Why I Didn’t Join” ads are nearly as numerous as the Shocking Truth ads. They tell you that I didn’t join THEM because I joined (fill in the blank), and if you aren’t a complete idoit, you will allso. And by the way, I made over $200,000 in the first three days without doing anything. The purpose of both these approaches is to divert your attention away from the company or opportunity you are evaluating and point it at theirs.
So, how do you get around all this? First, get your information about a company from somebody associated with that company. It obviously works for some people, or you wouldn’t have found it in the first place, so your question more accurately is can it work for you? As important as determining what you DO want is determining what you DON’T want. Develop your own list of characteristics the business must have, and stick to it. For instance, if you don’t want to have hotel or home meetings, and that’s the way this business is built, move on. If you want to be able to tell exactly what the business does on the front page of its website and it doesn’t tell you, move on. I had thirteen characteristics on my list. It took me years to find a company that finally passed all thirteen tests.
And the shocking truth about it? It works as advertised. Find out what I found out at TheLastBestBiz
Filed under: Business