Top Web Marketing Strategies Include Designer Web Page Techniques
Your web page is your internet business’ front to the world, and the impression it makes is what will make or break your business. There’s been an awful lot of design thought put into making web sites more attractive, some good – some bad. Here are a few Web Marketing Strategies we’ve learned since the web first started going commercial in 1993.
First, aim for consistency, and usability above all else. Yes, we know splashing colors around is fun. So is putting in a jillion different types of interactive media. Ultimately, every single widget you add does one thing to your site: Makes it slow.
Worse yet, it makes it seem cluttered. Look to Google for an example of a de-cluttered web site. It’s got a logo, a text box and three links on a plain white background, and it’s the most widely trafficked web site in the world.
Avoid using components that require the user to download plug-ins to view. You can probably expect someone to have a Flash, Shockwave or PDF plug in, and a Java Virtual Machine is all but standard these days but anything that requires a download and install is a barrier to entry. On a similar note, recall that usability is king on the web. Don’t overuse special effects and images; waaay too many web sites out there look cluttered because they have a bajillion animated GIFs strewn about, on top of a flashy (and unreadable) color schemeusually with an annoying piece of music running on a constant loop in the background.
Choosing a good theme, colors and layout will compensate for avoiding some of the more fancy options. Keeping my page consistent with the use of common plug-in’s and limited effects, is of great benefit with smart web marketing strategies and will be for you too if you implement it.
When designing your site, it is important to let people know what your contents are right away. Have a good site index and clear intentions. Your messages need to be conveyed in a clear way without using jargon that most people would not understand.
You want to reach as large of an audience as possible, so communicating clearly is crucial for web marketing strategies. Communicating on your web page is much like conversation in real life. If your information and what you always have to say remains the same, people will get bored and probably not engage you in conversation much with you. The same applies to your web page.
If your information is always the same, people won’t always come back. Make a point to update your site regularly and let visitors know that you do that. You will be able to keep attention better if people know that they will find new information on subsequent visits.
Filed under: Internet Marketing