Client Testimonials – The Ultimate Promotion Tool?
There are many ways to use client testimonials to help promote your services and you should try to use as many as you can in your online and offline marketing efforts. Here are some ideas to try…
1) Insert a colored box on your web site for each testimonial. Include the author’s (buyer’s) name and his or her domain name (not hyperlinked, so that shoppers don’t click away from your site) with specific comments directed towards your service quality. If you don’t have anything this detailed, write some of your top clients and tell them what you are looking for and see if they can help out in exchange for promotion for them for free on your site. Then to give the testimonials more value, more credibility, add the author’s photo and even an audio clip or video testimonial.
2) Have a frequently asked questions (FAQ) page and include testimonials here. This is very powerful if you can use a client testimonial as an answer. For example, you may include a question about customer support, and then use a testimonial confirming how good it is, as the answer.
3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it’s available 24/7 upon request.
4) Put all your testimonials together as a pdf report that potential clients can download for free from your website. This would be great if you could include photos of the writers (if you get a testimonial, but no photo, then just write back to them and ask!) as it will add even more credibility.
5) Case Studies are great ways to use testimonials. Use enticing headlines for these and try to make each one cover a particular aspect of your business – your service, delivery, price etc. If the studies focus on common problems and how your product or service solved them, then many potential clients will be able to relate to this and it will have a powerful effect on your marketing.
6) Try to use your testimonials in any offline marketing efforts like mail shots, brochures, print newsletters and post cards. They could even work well in radio or TV ads.
7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.
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