Business Writing – Is this the most valuable lesson of all?
I would like to introduce one of the most important words in business writing, but before I do a little background is needed:
Most business writing is aimed at persuading someone to do something.
So you could be urging an employee to go the extra mile , or a supplier to do a better deal Most of all is the vital importance of selling in writing!
The fact is if you don?t grab their attention and make them read on, then it follows they wont do what you want. Most people get so much mail it has to be something special to make them read on!
So you need a headline that makes them want to read your message! – and for that curiosity is helpful
You can do that with the word THIS, or sometimes THESE
The headline “do you make these mistakes with English” helped to sell a fortune in courses!
See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.
You can model on this headline in many different ways.
Do you make these mistakes in copywriting?
Are you using this little know tax loophole
This is the true secret of copywriting
In your next letter use THESE in the headline
Business writing courses are helpful for many to discover the proven ways to write.
Filed under: Writing & Speaking