You Should Be Creating eBooks For Traffic and Lead Generation
There is some talk online that you can’t make any money with eBooks and they are no longer worth creating. I would beg to differ with these people and I will give you a few reasons why eBooks should be created to act as a lead generation tool and increase traffic to your website.
Why create eBooks?
Firstly, if you give that eBook away people will visit your website.
Two, they are looking for information if they are coming to your website. If you have created an eBook with the information they are looking for it makes it easy for them because you are already in their mind.
Here’s a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.
One of the things that I was doing online was scouring the Internet of things that I should be doing as a best man, because I had no clue. I was going to all kinds of websites trying to piece all this information together, when I know for a fact that had there been an eBook that basically created a step by step process of what I needed to do in order to be a best man, I would have bought it.
How do I know that? Because I have bought eBooks in a similar nature, for various other topics, outlining step by step what I needed to do.
There were two reasons I bought those books. Number one, I was in need of the information they held. Number two, I didn’t have to go searching and piece information together, this website had all the information packaged together.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
You should be thinking of your products acting like a funnel. This is what we call the marketing funnel. Your eBook would be at the top of the funnel and further down are your higher priced products.
You want to use the eBook to build trust and demonstrate the value that you can provide to your customers so that they are more willing and eager to buy your higher-priced items.
Ebooks can easily be the way you show people how much value you provide and this will only make them want to work with you more. People will buy from those they feel they can trust and gain knowledge from, rarely not from someone they have never heard of before.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
It becomes a platform to advertise your other products and services within the eBook.
To be clear, you don’t want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
In order to do that, I provide free articles like this one, and I try to jam pack as much information in to those articles so that you can’t wait to get your hand on my next article or some of my products.
You should apply this to your eBooks and take the same philosophy. Pack as much information into your eBooks as possible while mentioning your other products and services. Be careful not to make it one big sales pitch, or people will be won’t want to continue and are less likely to purchase anything else from you.
There are many reasons why you should be creating eBook, increasing your traffic and providing you a platfrom to introduce your other products or services are just two of them.
May ideas come to you when you need them most!
Filed under: Marketing