Should Rent or Purchase your next trade show displays?
As trade shows become more popular, we see an increase in the cost to exhibit at trade shows. Many exhibitors are searching for ways to cut their exhibiting cost. Exhibitors are faced with the decision whether to purchase or whether to rent their next trade show booth
Renting an exhibit can be a decision in itself. You certainly can choose to rent form the show contractor or some exhibit house which may provide you with a standard off the shelf exhibit. There is a drawback to this. The drawback is that your company now looks like every other company at the show. Your company is one of a kind; your exhibit booth should reflect that.
Custom trade show display rentals are a great alternative to the standard renting programs. Now there is no need to purchase a high cost custom exhibit booth. You can get a full customized trade show display which is designed specific for your company. Usually this is unique to competitors. There are many advantages to this process. The main one is that you do not own the booth or the responsibility that come with ownership
Now we find that larger companies are using these ideas of custom rentals. The cost savings are tremendous. No ownership and no responsibility of the booth items simple put is a great money savers 1) no long term storage fees 2) They has custom feel to it giving the company its own unique look.
Some of the companies that have joined the ranks of renting customized booth are now adding fully customized items with in these rental booths. This helps to set their booth off from he standard rental booth. The programs program in which exhibitors are leaning more towards is the multi-rental exhibit program.
Multi-renal programs are great programs where the exhibitor attends more that 5 shows for the year. They do not wish to own the any properties. No purchasing of components other that unique items pertaining to your product. The exhibitor commits to use the booth and or program for 5 or more shows or 3 years. The exhibitor pays no storage fees and no refurbishment fees on items in rental package. I do however recommend that you take a close look at the cost as oppose to purchasing. The cost savings may be close, especially if you wish to store and maintain your purchased exhibit booth.
Leasing your next trade show booth can also be an advantage. The main advantage is that the booth is treated as a purchase but without the high upfront cost. The tax advantages are much better than outright purchase. Today’s economy is the perfect place for leasing, especially with the low interest rates. I would recommend that you speak to your tax accountant first before getting involved in this program. Monthly payments do come with this program. You also are responsible for refurbishments as well as storage cost. One disadvantage of this program is that you may be ready for a new look before your payments are up.
There are many choices in cutting your exhibit cost. Clearly one can be renting you next trade show displays. You can now are able to make a clear choice whether to rent, purchase or lease.
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