How to Build Link Popularity with Automated One Way Links
RSS Feeds, Link Popularity and One-way Link Building Strategies
The most effective link building strategies will utilize RSS Feeds to build your link popularity. RSS stands for Real Simple Syndication and is simply an easy way to mass distribute and publish material on the web. You can easily build RSS feeds into your blog that incorporate your links to blog pages.
When other websites use your RSS feeds on their site it takes and adds a link back to your website increasing your link popularity in the process. You can use programs like (RSS Builder a freeware program) to add RSS to your website. However this is not necessary on most major blogging platform as they have this feature built in. Both WordPress a very common and popular free blogging script available through most cPanel web host and the popular Blogger.com have this capability built in.
RSS is a great way to syndicate your content all over the web. With RSS built into most of the popular blogging platforms it couldn’t be easier to build your link popularity, as each one of these links is a vote for your site. Just like elections vote count counts, the more votes and the higher the ranking of the linking sites the higher your link popularity value goes and the more traffic that comes with it.
Be Careful to Adhere to Strict RSS Validation Standards
The ever popular blogging script WordPress makes it easy for people to add your site to their favorite feed reader with the use of a number of Plugins such as Subscribe Me available here: http://www.semiologic.com/software/widgets/subscribe-me/ There are many free feed readers and most of the major homepage services allow you to add RSS feeds to your home page such as iGoogle, My Yahoo and My MSN.
You need however to be careful when putting together your blog titles and watch out for their structure. A fair number of the services that allow you to reed your RSS feeds have strict adhesion to RSS Validation rules; for example My MSN will not let you import your feeds if they do not have validated titles. Characters in your title such as quotation marks, apostrophes and such will cause your titles to not validate under these rules and thus prevent a number of people from being able to receive your feed.
This can make the act of coming up with valid titles a little tricky but you want your feeds to be valid for the widest distribution. Avoid titles like “Mary’s Big Red Dog” instead opt for a title without the apostrophe instead try something like “Mary and the Giant Red Dog” both get similar messages across but one validates and one doesn’t. Keeping this in mind will help you to avoid a lot of headaches as to why your feeds are not getting picked up.
How to Effectively use a Blog Pinging Service
These simple one-way link-building strategies are possible by intelligently using a solid blog pinging service. Of course, you will need to write interesting and informative content and update your blog regularly for this strategy to work. However, if you provide good value to readers then blog pinging is a wonderful way to get the word out.
You want to pick a pinging service, which allows you to ping multiple services from one web location. You could go to each service but this is a) unnecessary and b) very time consuming which kind of goes against the nature of blogging. You want to be able to ping dozens of RSS aggregators, search engines and feed directories from one simple to use web form.
A side note we find it works better to ping each service individual this sounds difficult but once you generally fill in the form it is just a matter of selecting the feed service you wish to ping each time and click the ping button. Every service has their pros and cons but the time you save and the links you will build are priceless. A word of caution ping each service only once per post or you could get your site listed as a Spammer. In conclusion you should make it part of your posting schedule to ping every post too.
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