Trade Shows-Does Sex Sell?
Do sexy models sell your products at trade shows? This has been a major issue in the past few years in the trade show industry. Sex certainly sells, we see it all around us, it’s on TV, Billboards and in all major magazines. With this said, does sex sell at trade shows? Let me take a moment to explain what I mean by sex selling at trade shows.
Trade show exhibitors tend to hire sexy models to stand around their product in their booth. A great deal of this is seen at various trade shows, SEMA show and the Auto shows are known for this. Does this sell product or services? Most attendees at there shows are males, males tend to like flashy cars and “booth babes” as they are refer to in this industry. This tends to draw attention to your booth.
“Booth Babes” should how ever be trained to not only to look good, but to have some knowledge about your product. These models should be taught about the product they are promoting. A perfect example of using your “booth babe” (due to the women in my life I will refer to these “booth babe as “booth models) to have them stand by a beautiful car at the show. You sell rims, teach the booth model about rims and if the question is over their head then they are to refer the potential buyer to a qualified sales rep.
Everyone in the show hall including the janitor will come up to be photographed with your booth Model, which you do not want. You want only qualified buyers. These qualified buyers would certainly respect you and your company much more if you had models that know your product and or your services. Use your model to sell, not just to look good and be show trophies. The models will be much more respected by your potential buyers and in return enhance your company’s image.
I would certainly say that sex sells at trade shows if it’s done correctly. Use your hired model with class and savvy. Do not use them as trophies. Your booth model and buyers will certainly respect you more. The end results will be reflected in sales.
Filed under: Advertising