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Your Trade show booth should have the best design as possible. Many exhibitors due to lack of knowledge make bad choices. No two designs should be the same; therefore, no two companies should look the same.

Many design firms as well as exhibit houses use generic designs for their clients. If you could choose a design out of a catalogue and one that is a complete custom design made specifically for you, which would you choose? Simply put most companies would choose the custom design.

Many exhibitors tend to want a more customized looking trade show booth, why? Simply put to stand out from the rest of the show floor exhibitors and other competition

I recently provided a booth to a client at a particular show which was a small 10×20 booth; we applied a large graphic cut out of a giraffe to the back wall. The image hung over the back wall. This giraffe had nothing to do with the client product. It just carried a theme “head and shoulders above the competition ?needless to say it was smash at the show. More conversation about the giraffe was at the show. Leads were generated and when the sales representative contacted these leads all he or she had to say is we are X Company, you remember the company that had the big giraffe at the show.

I mention this to help and convince exhibitors to stay away from cookie cutter designs. Be unique in your company exhibit booth design. Gathering portfolio pictures from exhibit house website do not work. It makes no sense, your company is unique so should your trade show booth design. A good exhibit house can work out a custom design booth for you, to get a non obligatory custom trade show booth design contact http://eldsusa.com

Filed under: Advertising