How To Write ClickBank Product Review Pages

by Ian Traynor

ClickBank is a huge source of digital products. It distributes products on behalf of over 10,000 merchants.

ClickBank is great for merchants. It provides an affiliate scheme and processes credit cards on behalf of the merchants.

Affiliate marketers, too, like ClickBank a lot. With a free ClickBank account you can immediately start promoting any products sold through ClickBank, using a special ClickBank “hoplink” for each product. With most merchants rewarding you with at least 50% commission per sale, you’ll soon start making serious big bucks.

Is it really that easy? No, of course not! Many people make very little money from ClickBank products – even assuming that they at least try (which many don’t!). So many people simply promote ClickBank products incorrectly.

It’s not enough to use such methods as banner ads or links in your forum postings and emails. That’s not enough to persuade people to purchase through your link.

Let me show you a method which I’ve used to great success. OK, you have to work at it a bit, but it will be well worth your while:

How To Write Product Review Pages

You need to write a review for any product you want to promote as an affiliate. The purpose of the review is to “pre-sell” the product. You need to get people in a favorable frame of mind so that when they visit the sales page through your affiliate link, they are much more inclined to buy.

Product reviews are successful because increasingly, when someone is thinking about buying something, they go to Google and search for “review + product name”. Try it, and you’ll see how many web pages are returned from a search for a review of a specific product.

Mind you, even people who use this technique often do it the wrong way. They make some very basic mistakes.

Refining Your Product Review Page

1) Your review should not be full of glowing praise for the product. Instead, make a few minor criticisms of the product – which are, of course, outweighed by the benefits of the product.

2) Your purpose isn’t to sell the product. That’s the job of the merchant’s sales page. Remember, you are aiming to send people to the sales page through your link, almost convinced that they want the product.

3) Don’t copy any of the wording used on the sales page. As soon as the visitor goes to the sales page and recognises some of the words which were on review page, your credibility goes out of the window!

4) You’ll be a lot more convincing if you have actually used (and liked) the product. You’ll find that you can frequently get a copy of the product from the merchant without having to pay for it. Just tell the merchant that you want to write a review of it.

5) “Comparative reviews” are very powerful. Just find other products which satisfy the same sort of needs, and review them alongside the product you really want visitors to buy. A “star rating” system is a good idea in a comparative review. You will, of course, give the main product more stars than the others!

I hope that you’ve gained some good ideas from this article, and that it will help you to improve your ClickBank income. You’ll find it even easier to promote ClickBank products by using the tools included in my ClickBank ToolKit.

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