How to Use Autoresponders To Increase Profits
20% of your customers are responsible for 80% of your sales. It’s a well know fact.
Did you know that at least 20% of people who have purchased from you once will buy from you again if you follow up with them?
Let’s put it another way… one-fifth of your customer base is just sitting there waiting for you to offer them something new!
You are losing a lot of your profit if you don’t follow up with your customers… it’s as simple as that.
Your existing customer base is four or five times more likely to buy from you than to purchase somewhere new.
The great thing is that you can target your existing customers with regular emails (called autoresponders) without ever having to write yourself a reminder notice, or draft a new message each time.
Autoresponders are prewritten emails automatically sent out to anyone who buys or requests information from you.
Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including:
The top 10 ideas for autoresponders…
1. Confirmation email after a subscription request or purchase
2. Send a thank-you message after a customer makes a purchase
3. Ask your customers if they’re happy with the product after they’ve had it for a little while
4. Follow up on a purchase anniversary
5. appointment reminder- if you’re running a service-based website
6. Survey asking your customer’s opinion about any improvements you can make to your product
7. Send a follow-up offer on your customer’s birthday
8. Offer a customer loyalty voucher after they have made several purchases
9. Remind customers to bookmark your site, and offer to email them when new information has been added
10. Remind them of what you can do for them during holidays and specific shopping seasons
Sending follow-up email is an excellent way for you to generate a extra income without sucking up your time.
If you do it right, you should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up promotions.
How much extra money would that be for YOUR business?
Filed under: Business