Basic Lead Generation For Internet Marketers
If you have a big enough list you can write your own ticket.
Internet marketers often complain they are not getting enough opt ins. The main reason is their websites don’t sell visitors on joining the list.
The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I’ll give you the basics. Plus, copy you can model for a squeeze page.
You need to understand why people opt-in to email lists. Once you know why, it’s easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in.
The easiest way to get an opt-in is to offer free information. Provide some sort of free article or e-book. Something like that on a topic the market is interested in.
In exchange for the free information, require them to opt in. Just build a simple lead capture page. Include copy that sells the free info.
The other thing is, make it a cinch to get on your list. Don’t ask for too much personal info. Your best bet is to just get their email address. That’s it.
Third, in addition to the free report or whatever, make sure the prospect knows you’ll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.
Let’s put this in a practical frame. Say you want to build a list of bodybuilders. Here’s the copy for a simple name squeeze page that will do the job…
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This lead generation process works. The main reason why is because of its simplicity. You offer valuable info to a market on a specific topic. No need for fancy stuff. The basics of lead generation will always get you farther.
Filed under: Advertising