How To Develop Lasting Relationships With Customers Inexpensively
Customers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.
Whatever I am involved in, from writing articles, blogs, newsletter, conducting teleseminars or creating products and services, I am always trying to provide you with as much valuable information as I can. Just like your focus should be at all times, mine is to firstly, build a relationship with you.
So, how do you do that if you’re on a tight budget?
The first thing, create an on-line newsletter.
Insider Ideas is what my monthly newsletter was called. You can still sign up for free and then you’ll have access to a 15 to 20 page newsletter once a month that I try to share with your as much information as I can. Now preparing something like this does take a lot of time, but focusing on giving is what I try to do and I want to make sure my costumers feel like they are getting a lot of value. It is returned back to me when I get testimonials from people expressing how much information they received in those newsletters and how much they look forward to getting them.
A second option, which I actually use now instead of a newsletter is developing a blog. If you are new to the blogging world, they are basically an online journal. What is great about a blog is you can use it a variety of way. It has given me the ability to use my blog as a platform from my online newsletter. What is even better about this is that the entries don’t have to be nearly as long and it is a lot easier to keep in contact with your customer base more frequently.
Another great thing about blogs is that they can be done for free by using sites like WordPress and Blogger. Beginners to experts can use these sites, customize your blogs to fit your needs and image, for a very cheap price – free!
If you would like to see an example of one of my blogs you can go to myideaguy.com and sign up for free.
By viewing it you’ll see a great example of how to develop an online newsletter or blog and provide your customers with tons of valuable information.
Another way you can develop relationships with your customers is by providing teleseminars. But you’ve got to focus on one thing: providing high-value content that people can take away and get something from.
Nobody wants to be on call that is boring and where they can easily loose interest. You have to be able to keep your callers engaged and make the call fun to listen to. Sometimes on my calls I do things like hold a contest to keep the listeners engaged.
On a few of my teleseminars I’ve had all sorts of contests to keep people active and interested. From everything like testimonial contests, creative idea contests to contests to name products and services I’ve created. Whenever your doing teleseminars you have to make sure you keep it fun and interesting while providing content-rich material. Keep the focus: Give as much as you can.
That’s a wrap! Hopefully you have soaked up these very cost effective and great ideas on how you can build better relationships with your customers.
Filed under: Marketing