What’s All The Personal Branding BS about?
Personal branding has become a hot buzz phrase for those in Global Resorts, yet so few even understand what a personal brand is. Most think that if they put up a website with video, they are now a personal brand. Well, I’m sorry it’s much more than that.
It all started with a coaching session I had in 2007 with a prominent Global Resorts affiliate who was wanting to know how I was winning all the sales awards and keeping myself on the top sales list. I didn’t have time to go into detail, but I explained it was about personal branding and that video would be the way to go to get that done. What was missing was the YEARS of equity required to really create the brand.
Building years of equity have allowed Trump, Oprah, Jordan and Regan to become quickly recognized without saying their entire name. You know I’m taking Real Estate, TV, Basketball and communication. These are a few top brands.
If all this wasn’t possible, you wouldn’t be able to “Trump” the competition and Donald Trump wouldn’t be called “the Trumpster”. Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump’s office (also in Real Estate).
Trumps first project allowed him to make a burned out hotel into a beautful shiny building. His big goal of developing in Manhattan was a slow process that worked. Trump was not the billionaire first, he built his reputation first, which allowed him to move onto bigger projects.
Your reputation is a part of your personal brand. It also takes a track record, and being the first person that comes to mind on a topic. “I’m Everywhere” is something I hear often, and it’s part of my personal brand.
As you learn more about personal branding and how Global Resorts affiliates should be using it, you begin to see that most don’t even understand it. You want to be UNIQUE, yet when you look at the websites of Global Resorts affiliates, you see that many look almost exactly alike.
I do marketing coaching, that’s part of my brand. So, I spend 80% of my coaching time teaching my team members to market their global resorts business. Building a personal brand requires consistency, uniqueness, understandability, must be focused and must fill a need the market has.
Many have fallen for the Personal Branding, YouTube, and Google Adwords marketing plan. It’s a shame as they are not trying to make a profit from their Global Resorts business. They have become Just another Global Resorts affiliate.
Filed under: MLM