Airplane Banner Towing
Companies know the value of advertising. Some set aside as much as 20% of their budget just to get their message to the public. Many ads are expensive and complicated. They convey all the information the consumer needs to know to decide whether or not to seek after the product. But sometimes this is information glut. Sometimes, very little needs to be said to bring about the same results.
Airplane banner or billboard ads have several advantages. Since the ad is flown over a large congregation of people, it must be concise. A banner ad must convey just enough information to get people interested. A simple ad like this costs less and can be reused in other locations or in the same location at a later time.
A simple ad means it can go from idea to production much quicker. At the most a banner ad is one sentence. Therefore, once this sentence or phrase is chosen, its production can get underway. Think how simple proof-reading is!
The concise message of a banner ad is designed to give only enough information to interest the customer. Further facts are available to those truly interested. Thus, the company is not paying for wasted printed materials.
It has been said that to speak for ten minutes requires much more preparation than to speak for an hour. So the one negative point of banner ads is that everything hinges on a few words. There is no space to ‘say it another way.’ The message must be clear and catchy so that people know what is offered and remember it when they get home.
In contrast, traditional ads provide facts, figures, and a good deal of information in order to coerce the customer to a particular business. They ideally provide information for how to reach the advertiser – address, phone number, email, even a contact person and phone number. They require you to produce a creative ad that will appeal to many people and be remembered amid the barrage of other ads. And, though often expensive, there is no guarantee they will even be read.
There is something about a banner flying behind a plane that demands attention. People hear the hum of the engine and look up. During the 17 seconds the banner is visible, they may read the message several times. If it returned, it will probably cause them to recall the message. By the time they get home, the sight of a plane will probably bring the message to mind once again. This recall is virtually free advertising. Yes, the information in a printed ad is often needed. In such a case, the banner ad can be used in conjunction with a printed ad, multiplying its effectiveness.
Customers respond to banner advertising. Studies have shown they pay attention to the banner ad unlike any other ad, and they remember it long after it’s out of sight.
Filed under: Advertising