Get The Max Out Of Your For Sale Signs
The beginning of this decade saw a real estate market so hot that you barely had to mention you were thinking about selling your home to get offers rolling in. Well, those days are long gone. Now you need to focus on the details to get your home sold.
I am going to assume you have taken the necessary steps to make your home attractive to sellers. You know. Cut back the jungle in your yard. Fixed anything that needs repairs and such. Okay, so let’s talk about an aspect of marketing.
There are many aspects to selling a home that you should be investigating. You should list your home with online sites. You should also list your home with the local MLS directory. But this doesn’t mean you shouldn’t also rely on basic marketing techniques.
When it comes to selling a home, it doesn’t get much simpler than real estate signage. You know, the signs you see on telephone polls, yards and the like. Many people mistakenly discount their effectiveness at bringing in buyers.
Why are home for sale signs important? Buyers shop by geographic areas. They look for “good” neighborhoods that have the aspects they are looking for. While they will look online and in the MLS for homes, they will do one other thing you can take advantage of.
When buyers find an area they like, they will drive it. Always! When they are driving the neighborhood, they are very attentive. You’ve seen them in your area. They are the drivers that lurch to across the street to read a for sale sign!
The eyes are said to be a path to the soul of a person. Your signage is a path to your home. Your space is limited, so make sure to provide basic information including beds, bathrooms, price and contact information.
Keep in mind that your general for sale sign is not used to generate sales. Instead, the only purpose of the sign is to get the potential buyer to drive by the property. When they do, you’ll have another type of sign to snag them.
As soon as you list your home for sale, print out brochures with pictures and all the information you can think of. Now post a stand alone for sale sign in the yard with a box. Pack it with brochures for buyers to take, to wit, the bait.
Take a second and think about what those old real estate signs have done. A person who had no clue your home was for sale now has a brochure in their hand. What did it cost you? A couple bucks for signs and some time. That’s it.
Filed under: Marketing