The Two Primary Forms Of SEO Marketing In Existence Today

Posted on February 17th, 2011 by Earleen R. Ingram

When opting to develop an SEO campaign you have two options to choose from. The terms for these are white hat and black hat. Both are actively utilized today, though white hat is far more prominent and generally more advantageous in the long term. The difference between these two types is quite simple as white hat requires its ranking by playing by the search engine\’s rules. When someone is using Black hat, however, they are foregoing many search engine rules by using tricky techniques that involve repetitious spamming and whatever else they can use to steal the higher spot in the rankings.

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