{"id":9739,"date":"2009-05-05T02:15:43","date_gmt":"2009-05-05T07:15:43","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2009\/05\/05\/4-guerrilla-internet-marketing-tactics-to-make-your-site-to-take-off\/"},"modified":"2009-05-05T02:15:43","modified_gmt":"2009-05-05T07:15:43","slug":"4-guerrilla-internet-marketing-tactics-to-make-your-site-to-take-off","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=9739","title":{"rendered":"4 Guerrilla Internet Marketing Tactics to Make Your Site to Take Off"},"content":{"rendered":"
by Tony Kau<\/div>\n

Jay Conrad Levinson offers an exceptional introduction to a range of Internet marketing tools. It’s great for newbies, but it also has ideas that a lot of industry experts fail to use. Read them to get effective guerilla strategies, case studies, and low-cost tactics for maximizing traffic. In short, read them to learn the rules of guerilla Internet marketing.<\/p>\n

What is guerilla Internet marketing? It means lots of different things to different people, like so many of the other terms thrown around on the Internet. It can be summed up as using various online methods to drive traffic to an easy to use website where the desired conversion can be achieved. <\/p>\n

* Collect e-mail addresses at every opportunity. <\/p>\n

Offer to email your visitors information on a topic they’re interested in.<\/p>\n

Keep them up-to-date on the latest industry news<\/a> via an email subscription<\/p>\n

Other ’email-only’ offers or discounts<\/p>\n

Use a free quote, consultation, or trial to show how effective your product\/service is<\/p>\n

* Use your web site as the first resource for customer support.<\/p>\n

Generating a list of your frequently asked questions can save you (or your staff) tons of time on the phone answering the same questions over and over. By making the support section easily accessible on your site, you can avoid annoying, time consuming, and costly calls to your support team.<\/p>\n

* And, obviously, your website can sell your product.<\/p>\n

By writing clean sales copy, you can effectively sell your product using only your website. Having a full-blown online retail store is a smaller investment than you think, and certainly much less expensive than a brick-and-mortar location. A professional-looking, custom-designed site will give your small business a much bigger and more trustworthy look and feel than a template-based, hosted e-commerce product.<\/p>\n

Website trust is a major concern for most Internet users. They won’t complete a transaction if they feel their information might be compromised and end up in the wrong hands. It’s important to make your visitors feel safe and secure throughout the transaction process. This includes creating a seamless look and feel for every page on your website – not jumping to Paypal to complete a transaction – and not using a hosted shopping cart because it was ‘cheap.’ You’ll lose more business that way than you can imagine. Invest in a professional website, and your return will be many times over your investment.<\/p>\n

* Let your website advertise itself. <\/p>\n

As an SEO (search engine optimization) expert, I can tell you the power of the number 1 spot on Google. Over half of searchers click on the first result they see. If you invest in achieving that top spot, you’ll have free, targeted traffic for your keyword as long as you maintain your optimization. If you’re planning on being in business in 2 years, this is something you should seriously consider.<\/p>\n

While your SEO campaign is ramping up (for most keywords, it can take anywhere from 4 months to 2 years to reach the top spot, depending on industry competition), the easiest way to get traffic is to pay for it. You can advertise on Google, which essentially can send you as much or as little traffic as you’d like – for a price. It can be an excellent way to bring instant traffic to your website, but it’s not sustainable unless you effectively monetize it.<\/p>\n

\n
About the Author:<\/div>\n
Web and technology author Tony Kau runs a Portland web design<\/a> company, while he also does website design portland<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jay Conrad Levinson offers an exceptional introduction to a range of Internet marketing tools. It\\’s great for newbies, but it also has ideas that a lot of industry experts fail to use. Read them to get effective guerilla strategies, case studies, and low-cost tactics for maximizing traffic. In short, read them to learn the rules of guerilla Internet marketing.<\/p>\n","protected":false},"author":3781,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-9739","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3781"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9739"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9739\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}