{"id":920,"date":"2008-05-25T22:47:40","date_gmt":"2008-05-26T03:47:40","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/25\/best-ways-to-market-a-direct-to-consumer-distribution-business\/"},"modified":"2008-05-25T22:47:40","modified_gmt":"2008-05-26T03:47:40","slug":"best-ways-to-market-a-direct-to-consumer-distribution-business","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=920","title":{"rendered":"Best Ways To Market A Direct-To-Consumer Distribution Business"},"content":{"rendered":"
by Linda P. Morton<\/div>\n

Marketing is your most important job if you own of a direct-to-consumer distribution business.<\/p>\n

A direct-to-consumer distribution business is cheaper to start and manage than a warehouse distribution, but both require a quick turn-around of products in order to operate efficiently and profitably.<\/p>\n

The disadvantage of a direct-to-consumer distribution business is that all your profit has to come from product sales because you generally don’t store other’s products in your warehouse so you can’t charge a warehousing fee. Thus, you have to market well, or you won’t sell enough products to build a lucrative business.<\/p>\n

Target Market<\/p>\n

Your business research must include identifying your target market and the products that they buy. This research greatly affects your marketing.<\/p>\n

Large distributors have already cornered the market for high volume products. So your best chance of building a profitable direct-to-consumer distribution business is to go after the business that they’re missing by targeting a market that they aren’t serving.<\/p>\n

Then learn everything you can about that target market in order to get and keep them as customers. This requires that you know what they want and need, what motivates them to buy, and what they expect in customer service.<\/p>\n

Marketing Through The Internet<\/p>\n

You definitely want to consider the Internet as an option for marketing your direct-to-consumer distribution business.<\/p>\n

One way to market products over the Internet is to become an affiliate for e-publishers. Their products are mostly digitally delivered so you really don’t have to distribute them. What you do have to do is attract potential customers, pre-sell them and send them to the e-publshers’ sales letters.<\/p>\n

Other Internet marketers work with drop shippers. They market and sell real products. The drop shippers are often the manufacturers who fulfill and ship each order. Then they send the marketer a commission check.<\/p>\n

Regardless of the type of distribution, the key to success in any Internet business is offering a niche of people the products that they want. Without that focus, your business will be lost in a vast ocean of sites and Internet marketers. So if you choose to market over the Internet, you must define a narrow target market and discover the best appeals for its members.<\/p>\n

That’s the only way that you’ll be able to get enough traffic to sell enough to make a profit. Conversion rates range from 0 to 4 percent, with 4 percent considered excellent. So you can’t expect to make more than 4 sales per 100 visitors to your site.<\/p>\n

After doing your market research and setting up your web site, doing individual promotions through the Internet is the least expensive way of marketing your direct-to-consumer distribution business.<\/p>\n

Marketing Your Direct-To-Consumer Distribution Business Through Direct Mail<\/p>\n

By following the steps below, you can use direct mail to market your direct-to-consumer distribution business.<\/p>\n

Select potential customers that you can identify with demographics and buying preferences,<\/p>\n

Purchase a reliable mailing list of your potential customers.<\/p>\n

Creating good marketing materials especially for your potential customers, and<\/p>\n

Process and send orders.<\/p>\n

You have to execute each step effectively, or you’ll loose sales. Even with the best execution, you can only expect to sell one out of every 100 people that you mail to. So be certain that you can make a profit converting only one percent of your list.<\/p>\n

You can cut direct mail costs by using a one-two approach. First, send your mailing list a postcard requesting a response. Then follow-up with a complete package of sales materials.<\/p>\n

Direct mail is more expensive than individual Internet promotions, but cheaper than most other ways of marketing your direct-to-consumer distribution business.<\/p>\n

Conclusion<\/p>\n

Besides the Internet and direct mail, other good ways of marketing your direct-to-consumer distribution business include telephone sales and infomercials.<\/p>\n

\n
About the Author:<\/div>\n
Learn other tactics for your Direct To Consumer Distribution Business<\/a> and link from there to related posts. Don’t miss my free report: Marketing Your Small Business<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing is your most important job if you own of a direct-to-consumer distribution business.<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-920","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=920"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/920\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}