{"id":8280,"date":"2008-12-04T13:24:05","date_gmt":"2008-12-04T19:24:05","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/12\/04\/build-a-deep-funnel-dan-kennedy-information-marketing-secret\/"},"modified":"2008-12-04T13:24:05","modified_gmt":"2008-12-04T19:24:05","slug":"build-a-deep-funnel-dan-kennedy-information-marketing-secret","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=8280","title":{"rendered":"Build A Deep Funnel: Dan Kennedy Information Marketing Secret"},"content":{"rendered":"
by Neeraj Varma<\/div>\n

Do you know how to make a six-figure income from one information product? How about several six-figure income streams from the same product? No? Well Milana Lushinsky, a musician, has the formula.<\/p>\n

Rob Toth interviewed Milana as part of the “Future Of Information Marketing” interview series sponsored by Dan Kennedy as part of his Info Riches course. Milana was among several top information marketers that were interviewed.<\/p>\n

All Milana had was a degree in music when she came to the US. She didn’t know what a computer was and certainly didn’t know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur<\/a>.<\/p>\n

Milana has come a long way from her humble beginnings. She has written three digitally produced books with her most recent book in physical form available from Amazon.com. Milana started up an Association Of Coaching Professionals On The Web and holds an annual Coaching Super Summit, a live event for coaches and coaching entrepreneurs from all over the world.<\/p>\n

Milana’s own business reflects the principals she teaches. She says “providing information is not enough. People want a ‘human browser’…somebody with credibility and a great reputation”.<\/p>\n

She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but… “if you really want to build a highly profitable information business you must brand yourself and become a thought leader”, says Milana. <\/p>\n

Any profitable niche has dozens and even hundreds of information marketers vying for your customers so you don’t want to have just a run of the mill ebook site. “You want to be the person people turn to when they need your type of information.”<\/p>\n

“What’s going to get you noticed? What’s going to make people want to invest with you? It’s your credibility, your reputation and positioning in your market,” says Milana. <\/p>\n

Milana says there are four steps that you need to take to differentiate yourself from others… to become a “thought leader”:<\/p>\n

1. The first thing you need to do is to create a digital publication of some kind for your market.<\/p>\n

2. Next, you need to create a virtual event. You need to attract lots of people like Milana’s “coaching telesummit”.<\/p>\n

3. Create a live event. This is something that most people shy away from, but if you do it, you will really differentiate yourself. It really helps in launching a huge income stream.<\/p>\n

4. Publish a physical book.<\/p>\n

Another way to look at it is that you are “deepening your funnel”. A lot of people expect to make a lot of money selling an ebook, a book or an audio product. Sometimes they start marketing products in several different niches. Milana says “the truth<\/a> is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product.” “You want to have a product line and develop multiple income streams from your product.” “Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z.”<\/p>\n

By doing this you build a lifetime relationship<\/a> with your customer. No matter what kind of competition comes up they will prefer to buy from you. Milana says “my customers are saying that they want to buy from me. They’ve already been getting my newsletter, they trust me, they’ve bought from me. They’re much more likely to buy a product from me than from someone else that they don’t have any history with”. <\/p>\n

Milana takes this very seriously. She says that “if there is something that I do not or cannot offer I find other people to create strategic alliances with”. When people want information in the coaching business she wants to be the one-stop-shop that they turn to.<\/p>\n

By deepening your sales funnel you will have a real, recession-proof information marketing business. Your customers will buy from you on a regular basis because they know you provide great value. You are the source they can rely on. That’s effective personal branding. Now you can dominate your niche and become invincible to competition.<\/p>\n

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About the Author:<\/div>\n
Get your copy of the complete Future Of Information Marketing<\/a> interview series absolutely FREE while you can. There are more Dan Kennedy<\/a> articles and information here. Get a totally unique version of this article from our article submission service<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Do you know how to make a six-figure income from one information product? How about several six-figure income streams from the same product? No? Well Milana Lushinsky, a musician, has the formula.<\/p>\n","protected":false},"author":3107,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-8280","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3107"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8280"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8280\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}