{"id":825,"date":"2008-05-23T10:46:48","date_gmt":"2008-05-23T15:46:48","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/23\/tracking-your-adwords-conversion-is-very-important\/"},"modified":"2008-05-23T10:46:48","modified_gmt":"2008-05-23T15:46:48","slug":"tracking-your-adwords-conversion-is-very-important","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=825","title":{"rendered":"Tracking your adwords Conversion is very important"},"content":{"rendered":"
by OnlineTutor<\/div>\n

If you want to pay less for your adwords campaigns you should keep a close eye on your conversion rates. By tracking your conversion you will gatter important information about your adwords campaign performance thus allowing you to tweak it when needed.<\/p>\n

The conversion rate is the percentage of purchases of your services or products compared to the total number of people who visited your website through the adwords ad<\/a>. It is of your best interest to keep this number as high as possible. If you have very low conversion rates you need to tweak your campaign and ad settings as soon as possible to get those numbers up. Refining your ads and choosing better keywords are the first step.<\/p>\n

When google created adwords, no conversion tracking tool was available for publishers but now you can find a very nice conversion tracking tool in your adwords account that allows you to track the rates for campaigns and individual ads. This tool will allow you to keep good performing ads and throw away the under performing ones.<\/p>\n

The more data you gather about conversion the better you will be able to tune your site because the fact that a visitor clicks your ad , lands on your site to see what you have to offer does not necessarily makes it a buyer or a lead. Your site colors, navigation and structure also have a very important effect on your conversion rates.<\/p>\n

Even the greatest Google Adwords campaign won’t generate conversions into sales or sign-ups if the website the visitor sees is ugly, hard to use or doesn’t offer what the advertisement stated. One example seen all too often is the Google ad that indicates “free” but the visitor find that they actually have to pay. Be sure that your website offers exactly what your Google Adwords campaign promises. If you tell the visitor they will find something for “free” then it must be there and it must be free of charge.<\/p>\n

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About the Author:<\/div>\n
Peter teaches adwords conversion, adsense, online business, affiliate marketing for dummies article marketing on Marketing Online with a Joomla CMS<\/a> Click here to get your own unique version of this article<\/a> with free reprint rights.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you want to pay less for your adwords campaigns you should keep a close eye on your conversion rates. By tracking your conversion you will gatter important information about your adwords campaign performance thus allowing you to tweak it when needed.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-825","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=825"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/825\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}