{"id":7953,"date":"2008-11-28T13:40:49","date_gmt":"2008-11-28T19:40:49","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/11\/28\/get-all-the-scope-on-using-personal-urls\/"},"modified":"2008-11-28T13:40:49","modified_gmt":"2008-11-28T19:40:49","slug":"get-all-the-scope-on-using-personal-urls","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=7953","title":{"rendered":"Get All the Scope on using Personal URLs"},"content":{"rendered":"
by Jim Rogers<\/div>\n

If you are looking to get the public’s attention and gain greater exposure for your business, you’ll find that you’ll have a much easier time getting your content noticed using a personal URL. A personal URL (or PURL) is a URL which you can send to a client with their name included in the URL itself. PURLs offer a number of advantages to you and your business. <\/p>\n

In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you. With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.<\/p>\n

With PURLs, you will find that you can easily customize content for each client, if you should so choose. With this in mind, you will be able to both target your clients, and learn more about their needs. This make for a significantly more powerful experience for your customer, and one where they will remember you and what you provide.<\/p>\n

Personalized URLs will give you a significantly increases response rates. People are far more likely to click a link which has their name embedded in it. They will also be more likely to be receptive to your message. This gives you the opportunity to learn a little more about prospective customers and their needs.<\/p>\n

When you are looking at PURLs, particularly as they mix with a personal direct mail campaign, you will find that it also makes it much easier to monitor your customers. What are they doing with their accounts, and what can you do to make sure that they stay interested? Your ability to provide personal content is a huge draw.<\/p>\n

PURLs allow you to make sure that your prospective and current customers are getting the personal touch which they will respond to and builds loyalty among your customer base. People respond much better to a personalized URL – they feel special, as opposed to an impersonal landing page which makes them feel as if your business does not value them as an individual. You can use audio and other specialized content to build a stronger connection with your clientele and speak directly to them.<\/p>\n

Before signing on with a company which provides personalized URL services, look for providers which offer a flat rate rather than one which charges per PURL. This will give you the flexibility to expand your personalized URL campaign as your needs warrant it.<\/p>\n

Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind!<\/p>\n

\n
About the Author:<\/div>\n
Jim Rogers – software creates Personalized URLs<\/a> using some of the most advanced technologies that are available. PURLs<\/a> can dramatically increase your response rates on direct mail and email marketing.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you are looking to get the public’s attention and gain greater exposure for your business, you’ll find that you’ll have a much easier time getting your content noticed using a personal URL. A personal URL (or PURL) is a URL which you can send to a client with their name included in the URL itself. PURLs offer a number of advantages to you and your business.<\/p>\n","protected":false},"author":2791,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-7953","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2791"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7953"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7953\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}