{"id":7069,"date":"2008-11-01T12:05:14","date_gmt":"2008-11-01T17:05:14","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/11\/01\/internet-marketing-and-anthropology\/"},"modified":"2008-11-01T12:05:14","modified_gmt":"2008-11-01T17:05:14","slug":"internet-marketing-and-anthropology","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=7069","title":{"rendered":"Internet Marketing and Anthropology"},"content":{"rendered":"<div style='italic;' class='uawbyline'>by Pavel Becker<\/div>\n<p>While watching the Nanny Diaries I came across this little nugget of knowledge:  The biggest problem for any anthropologist studying a particular sociological model is that being exposed to this segmented group of people eventually leads to a total assimilation with them and the only way to stop this process is to immediately remove yourself from that environment.<\/p>\n<p>Simply put, the environment you place yourself in shapes who you will become.<\/p>\n<p>Listen to this.<\/p>\n<p>I was doing quite well before I came to America. My business was generating OK money and I was wearing nice suit and a long black cashmere coat with a silk scarf. I had never done manual labor and I wasn&#8217;t planning on trying.<\/p>\n<p>When my country&#8217;s economy went belly up, I lost everything and came to the United States to find a new beginning.<\/p>\n<p>I came here without any money and without knowing anybody and decided to start from construction kind of work.<\/p>\n<p>My environment all of a sudden changed: from business-development to vinyl siding installation, from cashmere coat to Carhart overall, from a good food to McDonald&#8217;s, from sedans to pickup trucks, from my friends with college degrees, clean clothing and intact teeth to a bunch of stinky beat-up dentally-challenged rednecks.    <\/p>\n<p>At first it felt awkward and in some sense entertaining, but then I started noticing that my entire system of values started to change: good food would mean Burger King instead of McDonald&#8217;s, good clothing would mean Carhart instead of Wal-Mart, good car would mean an old pickup truck with a few hundreds miles on it that you can haul a pile of tools in instead of new shiny sedan (how are you going to put an air compressor in there?)<\/p>\n<p>It didn&#8217;t even bother me to wear bandanas in public and to admit that I only made $10 an hour!<\/p>\n<p>Everyday life has a way of numbing you to the point where you don&#8217;t see that there&#8217;s anything wrong.<\/p>\n<p>It took years of  swinging hammers and shifting equipment before I realized I wanted more (clean clothes, clean cars, good food,) longer to actually pull myself out of that environment.<\/p>\n<p>Now, just a few months after I left my Carharts behind for business casual clothes, I don&#8217;t eat whoppers and I don&#8217;t go crazy over the Lowes&#8217; sale flyer.<\/p>\n<p>If I had told those guys I used to work with my plans to become a successful Internet marketer or my dream of owning my own home-based business, how do you think they would have reacted?  Seriously, I would have sounded crazy.  <\/p>\n<p>Was it hard to drag myself back up out of the mud?  Yes, it was. <\/p>\n<p>Was it worth it? Absolutely!<\/p>\n<p>One more time: Being exposed to a segmented group of people eventually leads to a total assimilation with them and the only way to stop this process is to immediately remove yourself from that environment.<\/p>\n<p>What is it that you do?<\/p>\n<div class='uawresource'>\n<div style='italic;' class='uawabout'>About the Author:<\/div>\n<div class='uawlinks'>About the author: Pavel Becker is a frequent contributor of <a href=\"http:\/\/www.articlepower.org\" class=\"kblinker\" target=\"_blank\" title=\"More about Articles &raquo;\">articles<\/a> about Web-Promotion and Home-Based Business. To find out <a href=\"http:\/\/www.oceaniswaiting.com\">how to earn money on-line <\/a> go to his website <a href=\"http:\/\/www.PavelBecker.com\">PavelBecker.com<\/a> Grab a totally unique version of this article from the Uber <a href='http:\/\/www.uberarticles.com\/home.php?id=247939&amp;p=2868'>Article Directory<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While watching the Nanny Diaries I came across this little nugget of knowledge:  The biggest problem for any anthropologist studying a particular sociological model is that being exposed to this segmented group of people eventually leads to a total assimilation with them and the only way to stop this process is to immediately remove yourself from that environment.<\/p>\n","protected":false},"author":2847,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[85],"class_list":["post-7069","post","type-post","status-publish","format-standard","hentry","category-home-based-business","tag-home-based-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2847"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7069"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7069\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}