{"id":6252,"date":"2008-10-14T11:41:49","date_gmt":"2008-10-14T16:41:49","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/10\/14\/online-marketing-seven-vital-steps-in-the-buying-process\/"},"modified":"2008-10-14T11:41:49","modified_gmt":"2008-10-14T16:41:49","slug":"online-marketing-seven-vital-steps-in-the-buying-process","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=6252","title":{"rendered":"Online Marketing – Seven Vital Steps in the Buying Process"},"content":{"rendered":"
by Gary Blune<\/div>\n

When you take the time to understand your visitors, the concerns they have, and how they wish to solve them, you are well on your way to having a successful marketing plan for your internet business. Even more important is understanding the various steps that your prospects go through before they actually buy from you. It’s the money from the sales that we all desire and this can help you get more of it.<\/p>\n

This plan I’m going to reveal to you covers everything from the very first stages of your visitor’s thoughts all the way through checkout making sure you know how to create a seamless buying process for your future customers.<\/p>\n

Step 1: Recognizing a want, a need or a problem.<\/p>\n

The buying process always starts with the discovery of a need or want for something. Whether they have a problem and need a solution or it’s just a want, your customer will have to see a personal benefit in order for them to even consider being interested.<\/p>\n

With all the many choices and other sites they have online today, they are in total control of what they want to buy and who they are going to buy it from.<\/p>\n

As an online merchant, you need to create this desire for your prospects in a way can relate to it. This will get them interested in getting more information about your offer and building a long-term relationship<\/a> with you.<\/p>\n

Step 2: Researching.<\/p>\n

A prospect is now looking to see what products are out there to fulfill their need and who’s offering them.<\/p>\n

They are looking for product benefits, prices, and other options that best suit their individual needs.<\/p>\n

This would be an opportune time to discuss what your product or service does and answer your prospects questions so you can direct them towards the right product for their particular situation.<\/p>\n

Step 3: Refining and Evaluating.<\/p>\n

Once a prospect completes their research, they then begin to narrow down their choices by weeding out the options that won’t work the best for them. They will examine the features and the businesses to make sure they know what they are buying and who they are buying it from.<\/p>\n

It might be a good idea to offer a bonus or incentive for buying the product from you. You can assure the customer that your company will provide them with great support if they even need any help. Any doubts or lack of trust at this point can often turn your visitor away and they might go elsewhere.<\/p>\n

Step 4: Reaching Out.<\/p>\n

This is one of the latest steps in the online buying process. It has become easier for people to interact with each other as your prospects are surfing the web and they want to take full advantage of this new option.<\/p>\n

People are going on the internet and seeking the opinions of others regarding their experience with a certain product, service or vendor before they make any purchases. The better reputation your product or company has out there, the more at ease your future customer will be.<\/p>\n

Tests have determined that as much 78% of people who read online product reviews<\/a> believe them over your own sales material or web site. This will either enhance your sale or eliminate it so make sure your company has a good reputation online.<\/p>\n

Step 5: Resolution.<\/p>\n

The prospect has narrowed their choice down to a specific product or service and decides what they are going to buy and who they are going to buy from. This doesn’t mean the deal is sealed though.<\/p>\n

The customer has almost reached their final decision but still needs to feel confident about the security of their purchase. Place logos on your purchase page that give you credibility and let the buyer know that his or her transaction is secure on your website. This can often increase sales and help retain customers longer.<\/p>\n

Step 6: Purchase – The Order is Finished Now Deliver the Goods<\/p>\n

After evaluating all their options, your prospect has now decided to choose your company for their needs. They are no longer a prospect; they are your own personal customer now which is every entrepreneur<\/a>‘s favorite person.<\/p>\n

To show your appreciation for their business, the next page should be a “Thank You” page. Also, send them an email confirmation of their order, thank them again, and remind them of all the awesome benefits they’re about to receive.<\/p>\n

Step 7: Reconsider- Did I Really Make the Right Choice?<\/p>\n

Time for every company’s worst enemy, buyer’s remorse. It’s when all the questions and doubt really hit your customer. But all they really need is assurance that they actually can get their money back if needed.<\/p>\n

This is when you show your customer that you really believe in your product by reviewing the features and offering a money-back guarantee. They see it as a positive; if you’re willing to risk the sale, then the product must be worth it. You can also let them know you are there to help should any questions or concerns arise.<\/p>\n

Be sure to review each step thoroughly so your visitor’s buying process is very easy for them. Make it enjoyable and they will return again and again!<\/p>\n

\n
About the Author:<\/div>\n
Ready to learn a ton of KILLER internet marketing tactics<\/a> used by all the most successful entrepreneurs online? Then take your internet business to the heights you’ve only dreamed of with Rich Schefren’s The Uncertainty Syndrome<\/a>. Finally discover what your root problems are and fix them FOR GOOD!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When you take the time to understand your visitors, the concerns they have, and how they wish to solve them, you are well on your way to having a successful marketing plan for your internet business. Even more important is understanding the various steps that your prospects go through before they actually buy from you. It’s the money from the sales that we all desire and this can help you get more of it.<\/p>\n","protected":false},"author":2363,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[77],"class_list":["post-6252","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2363"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6252"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6252\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}