{"id":6194,"date":"2008-10-12T19:08:50","date_gmt":"2008-10-13T00:08:50","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/10\/12\/why-webinars-work\/"},"modified":"2008-10-12T19:08:50","modified_gmt":"2008-10-13T00:08:50","slug":"why-webinars-work","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=6194","title":{"rendered":"Why Webinars Work"},"content":{"rendered":"
by J. Gregory Thomas<\/div>\n

No business or individual can claim full immunity from rising energy costs and a slower economy. In fact, energy costs have impacted all of us, so much so that inflation is now at a multi-year high. Plus, the constant reports in the media about a slowing economy do very little to endorse growth initiatives, especially where small businesses, which typically have tighter budgetary controls, are involved.<\/p>\n

In these economic periods, sales typically slow, and margins and productivity decrease. Sales slow because many businesses continue developing (or trying to develop) leads the way they used to. Worse, some businesses even reduce their development efforts. Margins decrease because expenses have increased. Productivity decreases as employees sit around, discouraged with their slowing results.<\/p>\n

Instead of riding out an economic slowdown, small businesses need to tackle the situation head-on. Rather than reduce sales activities, they should increase them. But instead of increasing the same type of activities, small businesses need to think outside of the box. One such thought involves webinars, or web conferences.<\/p>\n

Introducing a webinar to your marketing process can yield great sales growth if properly executed – Quote Stork Solutions provides two simple steps below. According to data collected by Ipsos in May 2008 and reviewed by Quote Stork Solutions, webinars as a communication method will grow by six hundred percent over the next five years. This trend is supported by the current usage by medium- and large-businesses. If small businesses do not start taking advantage of this technology, they stand to suffer in the long-term. <\/p>\n

In the first step, the small business initiates a direct-response marketing campaign. This type of marketing benefits all types of businesses, but larger competitors typically shy away from them since they are perceived as high-maintenance. Small businesses, however, use these touchy-feely campaigns more effectively and consequently have experienced proven results. Additionally, since direct-response involves taking action, only interested prospects will respond.<\/p>\n

The second step involves developing and presenting a valued-added sales pitch to interested parties via webinar or web conference. This is more than a “Why You Should Deal with Me” pitch. For example, an electrical contractor might present some of the common problems electrical encountered in the course of a typical renovation as well as some of the remedies taken to correct such problems. <\/p>\n

Using direct-response marketing, small businesses can eliminate the need for fronting large sums of cash for putting together a traditional seminar. And since only interested prospects will attend your webinar (versus cold-calling prospects who do not want to hear or see you), you will speak and sell to a captive audience. Forget the hard sale.<\/p>\n

Lastly, using the webinar approach provides a win-win for both the small business (seller) and prospect (buyer). For the seller, the webinar option allows small businesses to pitch to a “roomfull” of interested prospects instead of pitching to each business individually. For the buyer, a webinar allows prospects to attend meetings remotely from their home or office.<\/p>\n

The market leader here is GoToMeeting. They offer a comprehensive web conference solution for all business types. Plus, through the link below, you can enjoy a Free Trial and receive $10 off your first paid web conference.<\/p>\n

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About the Author:<\/div>\n
Click the link for a Free Trial and $10 Off Your First Paid Seminar<\/a> with GoToMeeting. Also, don’t forget to sign up for Quote Stork’s Free 3-part e-course for small business<\/a>. You can get a unique content version of this article from the Uber Article Directory<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

No business or individual can claim full immunity from rising energy costs and a slower economy. In fact, energy costs have impacted all of us, so much so that inflation is now at a multi-year high. Plus, the constant reports in the media about a slowing economy do very little to endorse growth initiatives, especially where small businesses, which typically have tighter budgetary controls, are involved.<\/p>\n","protected":false},"author":2468,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[94],"class_list":["post-6194","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-small-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2468"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6194"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6194\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}