{"id":5846,"date":"2008-10-03T04:13:33","date_gmt":"2008-10-03T09:13:33","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/10\/03\/ideas-for-launching-an-effective-mobile-promotions-campaign\/"},"modified":"2008-10-03T04:13:33","modified_gmt":"2008-10-03T09:13:33","slug":"ideas-for-launching-an-effective-mobile-promotions-campaign","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=5846","title":{"rendered":"Ideas for Launching an Effective Mobile Promotions Campaign"},"content":{"rendered":"
by James Fisher<\/div>\n

Mobile phone marketing, otherwise known as SMS marketing, is the present evolution of direct promotion. Direct promotion has always been supported by companies as a personalized and focused way of reaching potential consumers and, with the advent of cell phones, SMS marketing has increased in usage. Mobile marketing is perhaps best defined as the practice of advertising products and services using digital distribution channels to reach customers in a fast, relevant, personalized and economic manner.<\/p>\n

The most common form of digital marketing is SMS marketing, which has expanded very quickly in Europe and Asia. It is thought that several hundred million<\/a> promotional messages are sent via SMS every month in Europe alone. SMS stands for ‘short message service’ and is a communication form specific to mobiles where a short message can be quickly sent to any mobile holder. As well as sending material to customers, advertisers can often encourage customers to participate in promotional and brand publicity campaigns by encouraging customers to text a specific number at an event in order to enter a competition, to receive a prize or to have their SMS displayed on a multimedia wall at an event. All of these methods engages the consumer through the medium of SMS and creates brand exposure.<\/p>\n

There are a variety of other methods of digital marketing. One variation is sending texts via MMS, which is a multimedia version of SMS, allowing customers to receive texts with color, pictures and video. There is also mobile web marketing, where companies publicize marketing objectives through websites accessed by cell phones. Marketers often make innovative use of SMS marketing such as location-based services where customers are offered bespoke advertising and other network-related information and promotional information based on their location. With the range of methods and choices available to companies, it is no wonder that a recent marketing survey found that 89% of major brands planned to advertise their products through digital marketing by the end of 2008.<\/p>\n

Mobile marketing is an example of what is known within the industry as “push” marketing. The idea behind push marketing is that that the marketer has to send (push) the information to the customer in order for the information to be received. This is different to “pull” marketing, a passive form of promotion, where it is users who seek out the information from sources such as websites or blogs<\/a>.<\/p>\n

There are lots of positives to mobile marketing. Primarily, the attraction is that this method of promotion can be personalized to the user. This is the gold standard in marketing as it means getting the material specifically to the group it’s focused on, instead of wasting money on an broad campaign. The specialization allowed by this type of marketing, which results in a more cost-effective campaign, is one example why a high return on investment is possible with mobile marketing. Another advantage of mobile marketing is the detailed tracking and reporting of recipients it allows. Through this medium, businesses can track how many users saw their information and also access specific data about each user such as their name, their age, their demographic and where they’re located. This allows a marketer to build up profiles of their subscribers; data which then guides future advertising campaigns and, ideally, their success. <\/p>\n

It is noted in the industry that push marketing, of which mobile marketing is a form, can help drive new revenue and brand exposure if it is implemented correctly and sensitively. This is because it makes consumers aware of recent events that they may not know to seek out already and the way the material is phrased, and even the fact that the information is being delivered by a contemporary, hip medium such as SMS, can say a lot about a brand and a business.<\/p>\n

There are, however, some disadvantages to mobile marketing. Inherently, it needs a mechanism – the mobile – to be able to send content. The business, as well, needs to make use of specific equipment and applications in order to send the content to subscribers, which can mean considerable outlay. Another downside is the fact that mobile marketing is heavily regulated by the telecommunications industry in response to customer concerns about what data and advertising they get shown. Most Western nations have laws in place that compel marketers to get the consent of subscribers before advertising information is received by them and must clearly give them with an ‘opt out’ clause if they request to stop receiving content. If businesses are found to be in violation of these laws, network providers can block marketing information by marketers.<\/p>\n

As mobile technology improves, SMS marketing will surely continue to grow in importance.<\/p>\n

\n
About the Author:<\/div>\n
The writers<\/a> information visit: Bob Johnson has many years mobile management delivery. For mobile phone marketing<\/a> for more information visit on sms marketing<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mobile phone marketing, otherwise known as SMS marketing, is the present evolution of direct promotion. Direct promotion has always been supported by companies as a personalized and focused way of reaching potential consumers and, with the advent of cell phones, SMS marketing has increased in usage. Mobile marketing is perhaps best defined as the practice of advertising products and services using digital distribution channels to reach customers in a fast, relevant, personalized and economic manner.<\/p>\n","protected":false},"author":1022,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-5846","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1022"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5846"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5846\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}