{"id":5197,"date":"2008-09-19T09:28:31","date_gmt":"2008-09-19T14:28:31","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/09\/19\/email-marketing-find-out-how-your-business-will-benefit-from-your-own-email-marketing-promotion\/"},"modified":"2008-09-19T09:28:31","modified_gmt":"2008-09-19T14:28:31","slug":"email-marketing-find-out-how-your-business-will-benefit-from-your-own-email-marketing-promotion","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=5197","title":{"rendered":"Email Marketing: Find Out How Your Business Will Benefit From Your Own Email Marketing Promotion"},"content":{"rendered":"
by Darrel Hawes<\/div>\n

If your business has been around for a time, you likely have several means of marketing. Should you add email marketing to your toolbox?<\/p>\n

To aid in making your decision, see if the following are true for your business.<\/p>\n

1. Is email used by the majority of your intended audience? <\/p>\n

If a sizable number of your prospects do not use email, you might want to find other methods of communicating with them. If, on the other hand, your target market already makes use of email nad is comfortable with it, email marketing may be an excellent choice for your business.<\/p>\n

2. The decision to buy your product or service is not made on a moment’s notice. <\/p>\n

While not a hard and fast rule, it should be noted that any product whose sales could be enhanced through educating the prospect is a good candidate for email marketing.<\/p>\n

3. You can give away a sample, prior version, or “first chapter”. <\/p>\n

If you can give away a “taste” of your product or service, email marketing can definitely work in conjunction with that. The free item actually serves two purposes. First, it helps encourage the prospect overcome their initial reluctance to supply their email address. Second, it provides the prospect with a risk-free method of getting to know you and your service or product. <\/p>\n

The tangible aspects of your free item can be discussed through follow up emails, either to explain the value of what was received, or if you have provided a free report, you can simply break the report up and deliver it in small chunks over the next seven, ten, or more days.<\/p>\n

4. You have a stable of other similar services or products that they may want to buy. <\/p>\n

If you have only one product or service to sell, you should correct that problem right away. Do you see why? You will have already invested a great deal of money and work to identify your target market and also encourage them to make a buying decision. Without a doubt, some of them will want more of what you have to offer. Still others will want everything you sell. The most effortless sales available are those to existing customers. The reason is simple: they want what you have for sale and they trust you to provide it.<\/p>\n

Let’s suppose you are selling an ebook or report on how to get started in the dog<\/a> training business. In addition to that product, you could also sell a workbook complete with checklists, a teleseminar series, a coaching program, and a certification program.<\/p>\n

Any type of business can make good use of email marketing.<\/p>\n

\n
About the Author:<\/div>\n
For articles<\/a>, tools and instructions for online marketing<\/a>, and email marketing<\/a>, visit Web Sales Machine right now and get your complimentary marketing checkup right now and profit tomorrow!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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