{"id":4869,"date":"2008-09-15T11:49:23","date_gmt":"2008-09-15T16:49:23","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/09\/15\/produce-massive-leads-with-incentives\/"},"modified":"2008-09-15T11:49:23","modified_gmt":"2008-09-15T16:49:23","slug":"produce-massive-leads-with-incentives","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=4869","title":{"rendered":"Produce Massive Leads with Incentives"},"content":{"rendered":"
by Thomas Gibson<\/div>\n

Build a business and, unfortunately, they will not come unless you have a carrot to entice them. There are many ways to go about enticing potential clients, but using promotional items is an effective one. <\/p>\n

Promotional incentives are all about finding the tipping point with your potential customers. How much do you have to provide to get them to do what you desire? Consider these real world applications.<\/p>\n

People should want to vote, but a majority do not. To change this, the musician Sheryl Crow is using a classic version of the hanging carrot strategy. She is giving away free music to her fans if they register to vote. <\/p>\n

This is a double win for Crow. First, she is getting the action she desires, to wit, people are registering. Second, she is getting positive public relations because she is giving music away for free. It is an excellent promotional strategy.<\/p>\n

Casinos have one goal. They want to get you in the door. Promotional incentives are the key. They use loss leaders in the form of cheap food, cheap rooms, free drinks and such because they know they will make it back at the tables. <\/p>\n

Finally, we can look to the old television to see the classic promotional incentive strategy. Yes, I am talking about the infomercial. Admit it. You have occasionally thought about buying one of those gadgets and have actually done so.<\/p>\n

How do infomercials work? They offer so many promotional incentives that you cannot help but think you are getting a great deal. You get the product and a few more products and a few more still. It is like dangling multiple carrots in front of rabbits. <\/p>\n

So, what can we take from all of these approaches? The answer is very simple. The strategy works. This is proven by the simple fact that you see the strategy used over and over and over. <\/p>\n

You can also apply this strategy to practically any business including your own. The key is to first identify what action you want the prospects to take. Be specific. Do you want them to call, sign up for a newsletter or what?<\/p>\n

Next, think through what potential promotional incentive could be used to entice people to take the action. If you want to promote the sale of a product, think about offering accessories to the product for free.<\/p>\n

As with any marketing strategy, you need to try and test different promotional strategies. Some will work great and some will not. Figure out the winners and you are on your way to year around sales.<\/p>\n

\n
About the Author:<\/div>\n
Thomas Gibson is with NomadJournals.com – makers of writing journals for travel and the outdoors that make great promotional corporate gifts<\/a> that can be customized for your business marketing campaign.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Build a business and, unfortunately, they will not come unless you have a carrot to entice them. There are many ways to go about enticing potential clients, but using promotional items is an effective one.<\/p>\n","protected":false},"author":2106,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-4869","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2106"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4869"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4869\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}