{"id":4790,"date":"2008-09-12T11:02:36","date_gmt":"2008-09-12T16:02:36","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/09\/12\/link-exchanges-are-they-worth-it\/"},"modified":"2008-09-12T11:02:36","modified_gmt":"2008-09-12T16:02:36","slug":"link-exchanges-are-they-worth-it","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=4790","title":{"rendered":"Link Exchanges, Are They Worth It?"},"content":{"rendered":"
by Shep Samson<\/div>\n

Link exchanges are different from other ways of promoting your website that you may have already tried. Whether you’re a beginner with your first online business, or an experienced marketer, if you haven’t tried link exchanges, you might be missing out on something. These exchanges are a blend between traffic exchanges and affiliate marketing programs. The methods to use them and how they work are a bit different.<\/p>\n

To begin, an exchange offers the opportunity to have another site place your link on their website, in return you place a link of their website on yours. There are resources out there that allow you to make these requests through an exchange site. The other method is to contact webmasters directly of sites you would like to exchange links with and ask if they are interested in doing so. Both methods have advantages and disadvantages, so you’ll need to find which fits your needs the best.<\/p>\n

By using an link exchange program, it can be faster than manually inviting webmasters to a link exchange offer. There are many types of link exchanges, so read up on the benefits of each one. You can set the parameters of the types of exchanges you want so your exchanges are more targeted and appropriate to your web content. The more link exchanges you get, the more visibility, which translates to more traffic, and more sales bottom line.<\/p>\n

There’s a few things to consider before going into link exchanges. Most of the time there is start up work involved to set up the process, from contacting webmasters that you’d like to exchange links with, to being able to monitor the effectiveness of those exchanges. There are many valuable tools out there available to help with this process. It’s important that you find exchanges that are quality and not just wasting both time and space. Getting link exchanges can be effective, but you need to make it count.<\/p>\n

Another important fact is that you want targeted link exchanges relating<\/a> to your website niche. For example if your website is about business, you wouldn’t want a link exchange about hair styles (unless that business is related uniquely to that market). You would want topics that are about business and interesting to business owners<\/a>. Search engines tend to view these unrelated type of links unfavorably. You would want to try to link with sites that have higher page rankings than your site to boost your site’s page rank. Not always easy to do, but not impossible either.<\/p>\n

Sometimes there are great free directories that you can list your website in as well to provide one way links. One major goal of link exchanges is to boost your search engine ranking.<\/p>\n

There are some who have argued that these agreements actually take traffic away from your site by encouraging visitors to click a link before they buy anything from you. While this may be true in some cases, it is not the standard. On the other hand, the increased traffic from search engine rank improvement that you may gain by doing quality link exchanges, most likely will offset any possible loss of sales.<\/p>\n

Many web owners have found great success with link exchanges and would not do without them. Again, it will be up to you to decide whether this system will be advantageous to your business or not, and if it will be worth it once you’ve got it up and running. Give it a few months however to test the results because they do not come overnight.<\/p>\n

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About the Author:<\/div>\n
By Shep Samson working to increase the art and science of web promotion<\/a> and enlarging page rank in the organic search engine<\/a> listings.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Link exchanges are different from other ways of promoting your website that you may have already tried. Whether you’re a beginner with your first online business, or an experienced marketer, if you haven’t tried link exchanges, you might be missing out on something. These exchanges are a blend between traffic exchanges and affiliate marketing programs. The methods to use them and how they work are a bit different.<\/p>\n","protected":false},"author":1262,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[112],"class_list":["post-4790","post","type-post","status-publish","format-standard","hentry","category-web","tag-web"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1262"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4790"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4790\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}