{"id":4443,"date":"2008-09-04T13:35:14","date_gmt":"2008-09-04T18:35:14","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/09\/04\/successful-sales-and-marketing-for-family-businesses\/"},"modified":"2008-09-04T13:35:14","modified_gmt":"2008-09-04T18:35:14","slug":"successful-sales-and-marketing-for-family-businesses","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=4443","title":{"rendered":"Successful Sales and Marketing for Family Businesses"},"content":{"rendered":"
by Dr Marc R. Dussault<\/div>\n

If you have a family owned and operated business, you probably already know that the bigger companies have plenty of advantages over you. However, what about the advantages you possess over them? There are lots of ways that you as a small, family owned business can get the edge over your competition every day. One way you can do this is through your sales and marketing. You have a great deal to offer versus your competitors when it comes to sales and marketing. How so?<\/p>\n

For example, with sales and marketing, it might surprise you to know that you can take advantage of perks other companies can’t. For one thing, your setup alone gives you some advantages over bigger companies in this area. In fact, a larger company wouldn’t even want to attempt some of these steps, because they would be ineffectual at best. Here are some techniques to get you started and to give you a good place to begin.<\/p>\n

Tell Everyone Where You Are From.<\/p>\n

If you come from a family operated business, you’ll find that you have a story. Just because you might be tired of hearing about it doesn’t mean that other people are. Write<\/a> down in a few pages about how your family got started in this field and some of the problems that you have conquered along the way. You’ll find that people love hearing stories, especially if you can provide them on CD or DVD, so get creative.<\/p>\n

Why Are You Special?<\/p>\n

Today, “company loyalty” is really a thing of the past, for the most part. People are insecure about their jobs and know that pretty much, they’re just a warm body gathering a pay check and doing a job for their employer. Because you’re a small family owned business, are you any different? Let people know how you’re different. Do you promote from within? Do you look out for your employees? Show everyone how you differ from the nameless, faceless corporate world, and you’ll generate employee and customer loyalty.<\/p>\n

Don’t Hide Your True Nature<\/p>\n

Although you might be concerned that its a potential disadvantage, make sure that everyone knows that youre a family business. Put it into your corporate slogan or put it into your advertising, along with how long you have been in business. You’ll find that this is an important way to let your company get to know you and to create an identity that they can be familiar with.<\/p>\n

Give and Take Credit<\/a> Where it is Due<\/p>\n

Share information about everyone who’s made your company so successful. This gives you great publicity, and it also helps your public get to know more about you and those who have made your company thrive. Of course, you can put the spotlight on upper management, but make sure that you also give credit to those in lower level employment. After all, those are really the folks who make the company run day-to-day. It also shows your customers that you play fair, give credit where it’s due, and keep things above board. This, in turn, is going to help your business.<\/p>\n

For many people, a family oriented business is something to be proud of. So if this is who you are, what are you waiting for? Get the word out: take advantage of the advertising that is possible for you and no one else.<\/p>\n

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About the Author:<\/div>\n
About the author: Dr Marc R. Dussault shares valuable information about family succession <\/a>in order for you to know how to protect your company on the homepage about family succession.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you have a family owned and operated business, you probably already know that the bigger companies have plenty of advantages over you. However, what about the advantages you possess over them? There are lots of ways that you as a small, family owned business can get the edge over your competition every day. One way you can do this is through your sales and marketing. You have a great deal to offer versus your competitors when it comes to sales and marketing. How so?<\/p>\n","protected":false},"author":975,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[77],"class_list":["post-4443","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/975"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4443"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4443\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}