{"id":4159,"date":"2008-08-28T14:59:08","date_gmt":"2008-08-28T19:59:08","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/08\/28\/overview-of-online-video-advertising-formats\/"},"modified":"2008-08-28T14:59:08","modified_gmt":"2008-08-28T19:59:08","slug":"overview-of-online-video-advertising-formats","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=4159","title":{"rendered":"Overview of Online Video Advertising Formats"},"content":{"rendered":"
by Mark Robertson of ReelSEO.com<\/div>\n

For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.<\/p>\n

Since video sites have been realizing more and more traffic growth, they have had a unique opportunity to innovate and test various different online video ad<\/a> formats. And the advertisers as well are more than happy to experiment as they are looking to these leaders to develop the most effective online video advertising formats. Traditionally, pre-roll, mid-roll, or post-roll ad formats (aka in-stream ads) have been favored by advertisers due to the availability of inventory and prominence of the advertisement itself.<\/p>\n

Pre-Roll Video Ads: Pre roll advertisements start before the video begins and the viewer has to sit through the entire advertisement, if he does not want to rely on chances, rather wants to ensure that ha can watch every single second of the video from its beginning.<\/p>\n

Post-roll Format – In post-roll, just like the other in-stream ad formats, a short clip is played and streamed within the player at the end of the video stream itself. This is not as desired by advertisers as they know that many users never watch a video all the way until the end.<\/p>\n

Mid-Roll Format – With mid-rolls, a short clip is streamed in the middle (sometimes every X minutes) of video content that is playing. This tends to be less annoying to users as they are acustomed to this format in television advertising.<\/p>\n

Many of the video platforms have experimented with various differnent online video formats. One of these is in-player ads: In-player ads sometimes include relevant text or image advertisements in the space available in video player between the outer margin of the video and the inner margin of the video player.<\/p>\n

One of the most promising video advertisement formats is contextual advertising which attempts to match advertisements with the most relevant content and visa-versa. This ad itself can take of various different forms, in-video banners, lower-thirds, and contextual text overlay advertisements. The nice thing about this particular method is that it does not disturb the viewing of the video and it responds only when the viewer clicks on it.<\/p>\n

Some of the video sites like to go through the video and include only relevant in-video text advertisements, which match the contents of the video and at the same time it does not disturb the process of video watching by the viewer. Youtube<\/a> was one of the first sites to adopt this format as a standard and it is called Overlay Video Ads.<\/p>\n

These are some of the popular and in-use video formats at the present time. But the work is still going on for the development of the new video formats for the future and no real standard has been set. It will be quite interesting to see what the leaders in this space come up with next.<\/p>\n

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About the Author:<\/div>\n
This post was written by Mark Robertson, an expert in video search optimization, video marketing<\/a>. For news, information, and techniques for internet video advertising<\/a>, visit ReelSEO.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[77],"class_list":["post-4159","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4159"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4159\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}