{"id":3857,"date":"2008-08-26T00:46:09","date_gmt":"2008-08-26T05:46:09","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/08\/26\/internet-based-marketing\/"},"modified":"2008-08-26T00:46:09","modified_gmt":"2008-08-26T05:46:09","slug":"internet-based-marketing","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=3857","title":{"rendered":"Internet Based Marketing"},"content":{"rendered":"
by joe cotroneo<\/div>\n

In this article, I am going to go over a few key points as to why internet based marketing will give you a better return on your investment over that of offline marketing. Let?s begin with an example.<\/p>\n

You go to your local newspaper and you tell them you want to place an ad<\/a>. While there, you ask them how many readers they have or what are the circulation numbers – and they give you a round about number. You also ask, what the demographics are, and they give you a general answer, as they do not exactly know.<\/p>\n

So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.<\/p>\n

You’re also going to have to be patient. Your ad will go out in the next edition. Eventually, you’ll start getting some calls and some additional traffic to your site. Compare this added interest with the cost for the advertisement. Say you got ten leads out of the ad, with the ad costing you about five dollars per visitor; this means your ad has cost you $50 in total.<\/p>\n

Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.<\/p>\n

Let’s compare this with internet based advertising. First off, try a pay per click ad campaign. This allows you to narrowly target your campaign by using the keywords of your choice which you think are relevant to your product or service and that will attract visitors to your site. You can also try out more general keywords and see what results you get.<\/p>\n

Your ad goes live within fifteen minutes, using Google as an example. You only pay for people who click on your link and in this case you are paying $1.00 per click. Let?s say you convert at 2%. So you spend $100 to make two sales.<\/p>\n

However the advantage here is that you can track which keywords are leading to keywords, and which are not and refine your ad campaign accordingly to maximize your conversions.This makes your campaign more cost effective, not to mention bringing in more sales than a newspaper ad.<\/p>\n

In addition, because you’ve also used broader keywords, you can see how many people are finding you with this “one size fits most” method. You can also place ads on other websites with exact demographic information, which will be extremely targeted to your business.<\/p>\n

The main advantage to this internet based marketing model is the ability to closely track how your ads are performing. This allows you to maximize the revenue stream brought n by your campaign in a way traditional advertising never could.<\/p>\n

Another point to make is that pay per click is only one way to advertise online. You can also use other cost-effective marketing techniques online, such as targeted article writing relevant to your business, writing a press release, and running advertisements in complementary online e-zines. Perhaps the most effective of these, though, is e-mail marketing, as long as it’s done correctly.<\/p>\n

Internet based marketing can keeps your advertising costs low while boasting better performance than print advertising campaigns. The tracking allows you to keep on top of your campaign and get information on its effectiveness almost instantly – and this kind of adaptability is just what your business needs in this competitive marketplace.<\/p>\n

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About the Author:<\/div>\n
Before you do anything online, check out joe cotroneo’s weblog utilizing internet based marketing<\/a> to promote a network marketing<\/a> home business<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In this article, I am going to go over a few key points as to why internet based marketing will give you a better return on your investment over that of offline marketing. Let?s begin with an example.<\/p>\n","protected":false},"author":366,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[88],"class_list":["post-3857","post","type-post","status-publish","format-standard","hentry","category-mlm","tag-mlm"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3857"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3857\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}