{"id":3579,"date":"2008-08-24T18:12:07","date_gmt":"2008-08-24T23:12:07","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/08\/24\/small-business-lead-generation-strategies-explained\/"},"modified":"2008-08-24T18:12:07","modified_gmt":"2008-08-24T23:12:07","slug":"small-business-lead-generation-strategies-explained","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=3579","title":{"rendered":"Small Business Lead Generation Strategies Explained"},"content":{"rendered":"
by Jeff Paro<\/div>\n

Lead generation is the act of getting suspects (people that you ‘think’ may want your product or service) to ‘raise’ their hands so you can actively market to them.<\/p>\n

Getting someone with a specific need to know, like and trust you is the Duct Tape Marketing definition of “Marketing”. Effectively identifying those people with that need is lead generation.<\/p>\n

Effective lead generation doesn’t have a magic pill. You should create 10-20 lead generating initiatives based on your core marketing message and product offer(s).<\/p>\n

In Duct Tape Marketing lingo, think of it like Duct tape, the more layers you apply the stronger it becomes.<\/p>\n

The 3 best lead generation vehicles are Public Relations, Advertising and Referral Marketing.<\/p>\n

Public Relations: The duct tape marketing definition of Public Relations is getting positive mention of you or your company in newspapers, magazines, news<\/a> shows, newsletters, websites and journals read by some portion of your target market.<\/p>\n

Most small business owners<\/a> are using a ‘copy cat<\/a> marketing’ strategy or an ‘ostrich marketing’ strategy. When someone uses these types of advertising strategies they tend to get lousy results. Advertising, when done right is seldom matched in its ability to generate new business rapidly.<\/p>\n

Referral Marketing: According to the duct tape marketing definition is simply put, a specific set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods.<\/p>\n

Next week we will focus on each individual strategy and give some ideas on how you can incorporate them into your business.<\/p>\n

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About the Author:<\/div>\n
Interested in learning more about the marketing system<\/a> that Harvard and Forbes Business review call the “most practical” marketing system available? Grab a totally unique version of this article from the Uber Article Directory<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lead generation is the act of getting suspects (people that you ‘think’ may want your product or service) to ‘raise’ their hands so you can actively market to them.<\/p>\n","protected":false},"author":727,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-3579","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/727"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3579"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3579\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}