{"id":3414,"date":"2008-08-21T09:14:48","date_gmt":"2008-08-21T14:14:48","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/08\/21\/42-deadly-ad-copy-sins-that-ive-made\/"},"modified":"2008-08-21T09:14:48","modified_gmt":"2008-08-21T14:14:48","slug":"42-deadly-ad-copy-sins-that-ive-made","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=3414","title":{"rendered":"42 Deadly Ad Copy Sins That I&#8217;ve Made"},"content":{"rendered":"<div style='italic;' class='uawbyline'>by Kim and Charles Petty<\/div>\n<p>I have read thousands of <a href=\"http:\/\/www.worldwideads.org\/blog\" class=\"kblinker\" target=\"_blank\" title=\"More about Ad &raquo;\">ad<\/a> copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.<\/p>\n<p>Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don&#8217;t just <a href=\"http:\/\/www.articlepower.org\" class=\"kblinker\" target=\"_blank\" title=\"More about Write &raquo;\">write<\/a> one and then stop. I don&#8217;t have a college degree in copywriting, but I know to learn from the mistakes and never give up.<\/p>\n<p>Below I&#8217;ve made a list of 42 deadly ad copy sins that I&#8217;ve made over the years and that you can learn from:<\/p>\n<p>-no compelling headline<\/p>\n<p>-no believable testimonials<\/p>\n<p>-no sub headlines<\/p>\n<p>-no attractive benefits<\/p>\n<p>-no features<\/p>\n<p>-no strong guarantees<\/p>\n<p>-no asking or answering questions<\/p>\n<p>-no proof of benefits offered<\/p>\n<p>-no contact information for questions<\/p>\n<p>-no endorsements<\/p>\n<p>-no conversational writing<\/p>\n<p>-too long of sentences<\/p>\n<p>-no deadline to order<\/p>\n<p>-no free trials<\/p>\n<p>-spelling mistakes<\/p>\n<p>-grammar mistakes<\/p>\n<p>-too light of text<\/p>\n<p>-too dark of background<\/p>\n<p>-ad copy doesn&#8217;t blend together<\/p>\n<p>-no breaks in ad copy<\/p>\n<p>-no bullets<\/p>\n<p>-ad copy in all CAPS<\/p>\n<p>-few ordering options<\/p>\n<p>-no visual aids<\/p>\n<p>-no comparison to competition<\/p>\n<p>-no reminding of benefits or deadlines<\/p>\n<p>-no information about your business<\/p>\n<p>-no appealing adjectives<\/p>\n<p>-no appealing phrases<\/p>\n<p>-too large of text<\/p>\n<p>-too small of text<\/p>\n<p>-no emotional appeal<\/p>\n<p>-too large of paragraphs<\/p>\n<p>-no story telling<\/p>\n<p>-no underlining or bolding of keywords<\/p>\n<p>-too short of ad copy<\/p>\n<p>-too long of ad copy<\/p>\n<p>-no facts or case studies<\/p>\n<p>-hard to understand jargon<\/p>\n<p>-no free bonuses<\/p>\n<p>-too low of price<\/p>\n<p>-too high of price<\/p>\n<p>Don&#8217;t get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future.  If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.<\/p>\n<div class='uawresource'>\n<div style='italic;' class='uawabout'>About the Author:<\/div>\n<div class='uawlinks'>Kim and Charles Petty,experts in <a href=\"http:\/\/millionaireblog.info\" class=\"kblinker\" target=\"_blank\" title=\"More about real estate &raquo;\">Real Estate<\/a> Market. For FREE Special Report and CD and to set up strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA &amp; overseas go to <a href=\"http:\/\/www.VirtualRealEstateInvestingProfits.com\">VirtualRealEstateInvestingPRofits<\/a> or call 1-800-311-9228 You can get a unique content version of this article from the Uber <a href='http:\/\/www.uberarticles.com\/home.php?id=119913&amp;p=2868'>Article Directory<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78],"class_list":["post-3414","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-advertising"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3414"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3414\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}