{"id":306,"date":"2008-05-06T12:29:10","date_gmt":"2008-05-06T17:29:10","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/06\/boosting-conversions-with-audio\/"},"modified":"2008-05-06T12:29:10","modified_gmt":"2008-05-06T17:29:10","slug":"boosting-conversions-with-audio","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=306","title":{"rendered":"Boosting Conversions with Audio"},"content":{"rendered":"
by Ray Edwards<\/div>\n

In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you’re looking to boost sales, audio could be the secret weapon you’ve been looking for.<\/p>\n

Spend an hour adding audio to three key parts of your website and watch conversions soar.<\/p>\n

I believe the best tool on the market for putting audio on your website is Audio Generator. Here’s the site: http:\/\/newaudiomarketing.com. It is extremely easy to use. In fact, I find that most people end up putting more audio on their site once they have an Audio Generator account just because it is so easy to use.<\/p>\n

Add audio to these three areas, and start boosting your conversions right away:<\/p>\n

Squeeze Page. You can just reiterate the copy on your squeeze page. It might sound something like this: “Hi, this is Ray Edwards and welcome to my site. I’d love to tell you more about my copywriting services and how I can boost your conversions, reduce the amount of refunds you get, and help you build your business empire. To find out how I can do all that and more, just put in your name and e-mail address below and click the submit button.” Granted that is a crude example I just made up, but it gives you an idea of how it should sound. Make it autoplay on your squeeze page. I know some people think autoplay is annoying, but is this about annoying a few people, or selling a whole lot more of your stuff to a whole bunch of people? I’ve tested this on my clients’ sites – like Alex Mandossian, Jack Canfield, Mark Victor Hansen and Jeff Walker – and in almost every case, autoplay gets higher opt-in rates.<\/p>\n

The sales page, right in your guarantee. Add a press-to-play button in the guarantee area of your sales page. Test data shows that this gives a bigger boost in conversions. People are reassured to hear a guarantee spoken – text just isn’t that comforting, sometimes.<\/p>\n

Your order page. Sounds crazy? It’s not. I recommend autoplay on this page too. When people click the “Buy” button to get to the order page, include a brief audio clip: “Congratulations on making a great decision. Don’t forget, you get all these benefits when you act right now. Simply fill out your name and billing information. Make sure you double-check your credit<\/a> card information for accuracy, then click the submit button.” An audio feed here gives you more completed orders.<\/p>\n

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About the Author:<\/div>\n
For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards<\/a>. There you’ll find a daily podcast, video tutorials and copywriting advice<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you’re looking to boost sales, audio could be the secret weapon you’ve been looking for.<\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[143],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-copywriting","tag-copywriting"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=306"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/306\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}