{"id":2778,"date":"2008-08-03T05:39:19","date_gmt":"2008-08-03T10:39:19","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/08\/03\/does-your-advertising-incease-sales\/"},"modified":"2008-08-03T05:39:19","modified_gmt":"2008-08-03T10:39:19","slug":"does-your-advertising-incease-sales","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=2778","title":{"rendered":"Does Your Advertising Incease Sales?"},"content":{"rendered":"
by Dennis Gartland II<\/div>\n

Opinion should be left to politics<\/a> and religion<\/a>, Opinion has no place in advertising. Eight percent of the world’s people being Protestants believe that both the Buddhists and the Catholics, and all others, are deplorably ignorant of the only true faith, which of course must be their own particular sect of Protestantism. And, neither Buddhist, Catholic, nor Protestant, can convince the 2 per cent of Jewish people that their opinion is wrong and should be changed. I can prove to you which advertisement will have the highest return on investment.<\/p>\n

Too many business owners<\/a> seem content to spend their money on mere opinions about advertising when they might have invested it on facts about advertising. These are the Advertisers whose business must die before they can be convinced that Branding is wrong and reason why advertising is correct.<\/p>\n

Do you No a company that would give a salesperson a commission over a report from him that he was “Influencing Sales” for their other Salesperson? They would expect him to prove he was earning his salary by making a satisfactory record on sales. That is just what the advertising employer should demand from his advertising expenditure, proven sales, carrying a satisfactory profit. And, if he insists upon it he can get the kind of advertising which will actually produce sales instead of vague “Branding.”<\/p>\n

Because, true ads<\/a> are “Salesmanship-on-paper” after all. When it is anything less than salesmanship it is not real Advertising, but only “Branding.” And, “Branding” admittedly claims only to “increase favorable name recognition,” to produce a ” impression on the Trade,” and to “Influence Sales” for the salespeople.<\/p>\n

Faulty ads make the same lame excuses as would be made by a Salesman who failed to earn his salary by actually selling goods. But branding, or any other Advertising, should be judged by the same standards as the Salesperson is judged, by the products it is clearly proven to sell and the return on investment it generates<\/p>\n

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About the Author:<\/div>\n
Is this all we know about getting a return on your advertising investment? No! visit our site or contact us to learn more about our Advertising Agency<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Opinion should be left to politics and religion, Opinion has no place in advertising. Eight percent of the world’s people being Protestants believe that both the Buddhists and the Catholics, and all others, are deplorably ignorant of the only true faith, which of course must be their own particular sect of Protestantism. And, neither Buddhist, Catholic, nor Protestant, can convince the 2 per cent of Jewish people that their opinion is wrong and should be changed. I can prove to you which advertisement will have the highest return on investment.<\/p>\n","protected":false},"author":1339,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78],"class_list":["post-2778","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-advertising"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1339"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2778"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2778\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}