{"id":264,"date":"2008-05-06T06:31:44","date_gmt":"2008-05-06T11:31:44","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/06\/top-ten-insights-for-marketers-about-student-spending\/"},"modified":"2008-05-06T06:31:44","modified_gmt":"2008-05-06T11:31:44","slug":"top-ten-insights-for-marketers-about-student-spending","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=264","title":{"rendered":"Top Ten Insights for Marketers About Student Spending"},"content":{"rendered":"
by Linda P. Morton<\/div>\n

Student Spending Market Research Insight 1: High school students spend a combined $187 billion<\/a> per year.<\/p>\n

Student Spending Market Research Insight 2: Students in high school earn nearly $100 a week from their jobs.<\/p>\n

Student Spending Market Research Insight 3: College students together spend another $100 billion per year.<\/p>\n

Student Spending Market Research Insight 4: While still in college, students often charge at least $3,000 on the credit<\/a> cards. Some charge as much as $7,000 across four cards. It takes them a while to pay off the debt, but most do.<\/p>\n

Student Spending Market Research Insight 5: College students purchase from Web sites more than high school students, who mostly use the Internet for research and information.<\/p>\n

Student Spending Market Research Insight 6: Male students like to shop as much as females. They got used to shopping for themselves because their mothers were too busy working to do it for them.<\/p>\n

Student Spending Market Research Insight 7: Don’t use old-style advertising or hard-core sales tactics with these students, or they’ll turn and run.<\/p>\n

Student Spending Market Research Insight 8: The best marketing for today’s students is word-of-mouth. If a peer recommends a product that’s better than any advertising.<\/p>\n

Student Spending Market Research Insight 9: Students do attend to some advertising, but it has to relate to their lives, be humorous, use emotion, and include their kind of music.<\/p>\n

Student Spending Market Research Insight 10: When making a large purchase like a vehicle, students want quality at a good value, good warranties, with reasonably-priced insurance coverage.<\/p>\n

\n
About the Author:<\/div>\n
Marketers and business owners<\/a> can get more insights from Market Research Student Spending<\/a>. They can also get Target Market Profiles<\/a> on Generation Y and college students. Click here to get your own unique version of this article<\/a> with free reprint rights.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Student Spending Market Research Insight 1: High school students spend a combined $187 billion per year.<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-264","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=264"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/264\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}