{"id":255,"date":"2008-05-06T05:19:11","date_gmt":"2008-05-06T10:19:11","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/06\/how-to-split-test-sales-letters\/"},"modified":"2008-05-06T05:19:11","modified_gmt":"2008-05-06T10:19:11","slug":"how-to-split-test-sales-letters","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=255","title":{"rendered":"How to Split-Test Sales Letters"},"content":{"rendered":"
by Ray Edwards<\/div>\n

I get a lot of questions from clients and students and people who read my blog<\/a> asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”<\/p>\n

“And how about Taguchi testing – do I have to use that, too? What about multi-variant testing?” The questions go on and on in this often-confusing subject!<\/p>\n

Now for the good news<\/a>: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.<\/p>\n

Today’s resource is for all of you who want an easy way to split-test your copy. By using the Website Optimizer, you can easily test your writing. No, I’m not making bunches of money by recommending it – you can’t buy this software! But you can have it free, and it’s all courtesy of my all-time favorite site, Google.<\/p>\n

This is truly wonderful software! While it is very sophisticated, it is also easy to use. With all these features, you would expect to pay hundreds, even thousands of dollars. Not only can you use it to perform simple split-testing, it even does simple multi-variant testing too (yes, it’s true!).<\/p>\n

You can test everything – multiple headlines, sub-heads, copy, background, and graphic elements – all at once. And with statistically-reliable testing, you know that your results will be accurate.<\/p>\n

I won’t waste your time teaching you how to use this software. Google has already done that, adding great tutorials to their website so you can get started right away.<\/p>\n

If you want to start testing, here’s an easy way to begin. You will need an hour or less to get started:<\/p>\n

Get a Google account. (use the link in this article).<\/p>\n

Set up the first test. The Website Optimizer has simple instructions to help you get started.<\/p>\n

Start your test. Just click and let Google do all the work. The software will run through all your copy, headlines, and so on, advising you which version will convert the most sales for your business.<\/p>\n

It’s so easy, even a child could do it. Even better, the price is perfect!<\/p>\n

Are you ready to start split-testing your sales letters and converting more sales? Download the Website Optimizer today, and start split-testing right away!<\/p>\n

\n
About the Author:<\/div>\n
For tips, tricks, and tactics of a top direct response copywriter, visit the site of Copywriter Ray Edwards<\/a>. There you’ll find many marketing resources and copywriting advice<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”<\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=255"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/255\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}