{"id":2252,"date":"2008-07-29T03:27:45","date_gmt":"2008-07-29T08:27:45","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/07\/29\/achieve-marketing-results-for-your-family-business\/"},"modified":"2008-07-29T03:27:45","modified_gmt":"2008-07-29T08:27:45","slug":"achieve-marketing-results-for-your-family-business","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=2252","title":{"rendered":"Achieve Marketing Results for your Family Business"},"content":{"rendered":"
by Dr Marc R. Dussault<\/div>\n

If you are a family owned and operated business, you are already aware of how the bigger companies have plenty of advantages, but what about the advantages that you yourself possess? There are plenty of different opportunities that small, family owned businesses have over their competition and one area where your business model can really pay off is through good sales and marketing. When it comes to sales and marketing, you’ll find that you have a great deal to offer.<\/p>\n

If you think about sales and marketing, you might be surprised to realise that you have the same advantages a larger company does. In addition, you may have several more. Simply because of the way you are set up, you can do things a bigger company can’t. If they try, they’ll look silly or at the very least be inefficient. Take a look at a few things you can do to take advantage of your own special edge, and this should give you a good place to start.<\/p>\n

Tell Everyone Where You Come from<\/p>\n

If your business is family owned and operated, you have a story to tell. (So, okay, YOUR family might be tired of hearing it, but other people won’t be.) Take a moment and some pen and paper (or your computer) and just briefly summarise how your family got started in this field. Detail some problems you’ve had to face and take care of along the way. Your advantage here is that people love to hear stories, especially if you can preserve them on CD or DVD. Get creative!<\/p>\n

What Is It That Makes You Special?<\/p>\n

Today, “company loyalty” is really a thing of the past, for the most part. People are insecure about their jobs and know that pretty much, they’re just a warm body gathering a pay check and doing a job for their employer. Because you’re a small family owned business, are you any different? Let people know how you’re different. Do you promote from within? Do you look out for your employees? Show everyone how you differ from the nameless, faceless corporate world, and you’ll generate employee and customer loyalty.<\/p>\n

Show off Your True Nature<\/p>\n

You might see it as a disadvantage, but if you’re a family business, represent yourself as one. Be real and don’t pretend to be somebody you’re not. Put the fact that you are a family-owned business into your corporate slogan, logo, advertising, etc. Be proud of the fact that you’re a family-owned business. Let people know how long you’ve been in business, too. This establishes a relationship<\/a> with your community<\/a> and help them establish a picture of you that they can be familiar with and comfortable with.<\/p>\n

Give and Take Credit<\/a> When Deserved<\/p>\n

Share information about everyone who’s made your company so successful. This gives you great publicity, and it also helps your public get to know more about you and those who have made your company thrive. Of course, you can put the spotlight on upper management, but make sure that you also give credit to those in lower level employment. After all, those are really the folks who make the company run day-to-day. It also shows your customers that you play fair, give credit where it’s due, and keep things above board. This, in turn, is going to help your business.<\/p>\n

If you’ve got a family owned business, it’s something you should be proud of. This is who you are, right? What are you waiting for then? Get the word out and take advantage of this most unique fact. At the very least, it gives you advertising advantages that the competition lacks.<\/p>\n

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About the Author:<\/div>\n
Author: Dr Marc R. Dussault is an experienced Exponential Growth Strategist with expertise in family firm succession<\/a>. Go to the “Family Firm Succession” website for more detailed advice on business succession planning<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you are a family owned and operated business, you are already aware of how the bigger companies have plenty of advantages, but what about the advantages that you yourself possess? There are plenty of different opportunities that small, family owned businesses have over their competition and one area where your business model can really pay off is through good sales and marketing. When it comes to sales and marketing, you’ll find that you have a great deal to offer.<\/p>\n","protected":false},"author":975,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[77],"class_list":["post-2252","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/975"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2252"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2252\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}